According to the EY report, while indirect revenues were driven by travel, hospitality and tourism, tier II and tier III cities contributed 49% of total attendance, underscoring demand beyond metros

e4m Staff Mar 6, 2026 11:07 AM

The traditional 30-second commercial is now competing for budgets with concert sponsorships, pop-up activations, and fan meet-ups

Aryendra Khan Dec 9, 2025 9:09 AM

Diljit Dosanjh, the Punjabi singer who has risen to international fame, celebrates his 41st birthday today

Soumya Gawri Jan 6, 2025 8:03 AM

If sold-out concert tours are anything to go by, Diljit Dosanjh has ticked all the right boxes as a performer. Will it also help add many zeroes to his brand endorsement fees?

Mansi Sharma Sep 24, 2024 9:01 AM