digital-report

dentsu’s Narayan Devanathan bets on ‘attentive reach’ as next currency of digital impact

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Narayan Devanathan, President and Chief Strategy Officer, South Asia at dentsu, spoke at the dentsu-e4m Digital Report 2026 launch on developing a proprietary metric, AI-driven agents and more

e4m Staff Feb 3, 2026 8:24 AM

e4m-Xaxis Report to unveil insights, strategies for targeted advertising

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The report on programmatic advertising will be virtually unveiled on 17 December 2021 – 2 PM to 6 PM

exchange4media Staff Oct 12, 2021 8:19 AM

74% of Indian gamers prefer to watch ads over in-app purchases: InMobi report

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The report 'Everyone's Gaming Among Us - Mobile Gaming through the Pandemic and Beyond' reveals insights derived from the app usage patterns and trends

exchange4media Staff Mar 18, 2021 12:45 PM

Dentsu e4m Report to be unveiled tomorrow

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The theme for the event this year is 'Driving Business Outcomes in a Digital-First World'

exchange4media Staff Feb 3, 2021 9:17 AM

DANe4m Digital Advertising Report 2020 to be unveiled on Jan 23

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The theme for the 4th edition this year is aptly titled ‘Indian Digital Ad Industry: Rs 50,000 Crore Opportunity by 2025’

exchange4media Staff Jan 21, 2020 8:22 AM