DANe4m Digital Advertising Report 2020 to be unveiled on Jan 23

The theme for the 4th edition this year is aptly titled ‘Indian Digital Ad Industry: Rs 50,000 Crore Opportunity by 2025’

e4m by exchange4media Staff
Updated: Jan 23, 2020 11:17 AM

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DAN e4m

The industry will converge for the fourth edition of the Dentsu Aegis Network- exchange4media Digital Advertising Conference and the unveiling of the Digital Advertising Report 2020. The theme this year is aptly titled ‘Indian Digital Ad Industry: Rs.50,000 Crore Opportunity by 2025’. The annual report will be unveiled this Thursday, 23rd of January at The Lalit in Delhi.

Here is a sneak peek into the event that will host some of the most brilliant minds in the industry. It will open to the unveiling and summary of the DAN-exchange4media Digital Advertising Report 2020. The CEO of Denstu Aegis Network Anand Bhadkamkar will be doing the honours.

The annual report will present a comprehensive picture to the industry stakeholders about what to expect from the fastest-moving medium – Digital. This year too, the report promises to provide insights into trends and challenges that will shape the digital advertising industry in 2020 and beyond.

Post the unveiling, the digital ad conference will kick off with a fireside chat between two stalwarts from their respective fields, CEO APAC and Chairman India of Dentsu Aegis Network Ashish Bhasin and MD and Editor-in-Chief- Republic TV Arnab Goswami. They will discuss the topic “Digital Advertising: The 50,000 Crore Opportunity by 2025- The next leap.”   

Digital in India has changed everything for brands and agencies in their marketing strategies. The adoption of digital by consumers in their day-to-day lives has pushed companies to rethink their marketing efforts from a digital-first point of view.

“Customers today are looking for customised experiences built for them in a personalised & consistent fashion” @rubeenas, @iProspectIndia. To know more about Hot Trends & where brands are going to put their spends this year, stay tuned for #DANe4mReport to be in Delhi on 23rd Jan pic.twitter.com/8ozsIoDC2l

— exchange4media group (@e4mtweets) January 13, 2020

Despite its traditional roots, a brand that has managed to hold its own in the digital age is Maruti Suzuki. Shashank Srivastava, Executive Director, Marketing & Sales – Maruti Suzuki, will share his valuable insights on ‘Brand Transformation in the Digital Age’ in a session that promises to be nothing short of a masterclass.

Social continues to attract a large share of digital spends today. TikTok, the popular social media app, is challenging the status quo in the advertising with its user-generated content. Giving us an in-depth understanding on Democratizing Creativity will be the dynamic Sameer Singh- VP of Monetisation, India, TikTok Ads, in the ‘Rise of UGC in Advertising and Marketing’ session.

The common goal for businesses, big or small, is effectiveness for their marketing spends. Digital presents marketers the opportunity to understand the return on their investments in real-time. No digital event, therefore, can be complete without a detailed discussion on ROI and one could not ask for a more reliable and experienced voice than that of Virginia Sharma - Director, Marketing Solutions, LinkedIn who will hold a special address on ‘The Long and Short of ROI’.

Also enlightening the audience with his expertise in the field of mobile advertising will be Vishal Rupani- Co-founder and CEO mCanvas. Needless to say, if you believe that mobile is the future of digital advertising, this is a session you won’t want to miss.

Rupani shares how the DAN e4m digital advertising report has been a valuable resource for digital trends year after year, "Establishing itself as an industry leader of profoundly insightful advertising reports, the DAN-e4m Digital Report has consistently delivered a wealth of information on the current and future trends in the advertising space. It has proven to be a valuable resource for companies across the board. Previous reports have underlined the growth of mobile advertising, and this year, we ardently await more insights on industry trends in the mobile ad space, as it will be useful in tailoring advertising strategies."

It is no secret of how traditional advertising agencies at first grappled with and resisted the disruption that was digital. But that is now a story of the past as all stakeholders understand the need to wholeheartedly embrace digital to keep pace with the consumers. When Admen and brands discuss ‘Mad Men V/s Math Men- How fusion of Technology and Creativity is evolving digital to the new branding media’, one can expect nothing short of a riveting exchange of ideas and views between the panellists.

Sharing a common platform will be our esteemed panellists, Rashi Goel-VP Consumer Communications, Media, CRM and NHW at Nestlé; Gulbahar Taurani- Vice President Indian Sub-Continent- Philips Personal Health; Sapna Arora- CMO- Olx; Anika Agarwal- Director and Head Marketing- Digital and Direct Sales- Max Bupa; Ankit Mehrotra, Co-Founder & CEO, Dineout; and Aalok Bhan, Director & Chief Marketing Officer Max Life Insurance. They will participate in a session moderated by Sidharth Rao- Chairman, Happy Mcgarrybowen India & Webchutney

The evening will close on a high note with the distinguished speaker, Dinesh Agarwal- Founder and CEO- Indiamart, taking centre stage.

Join us for the unveiling of the 4th edition of the DANe4m Digital Advertising Report on Thursday, 23rd January 2020 at The Lalit in Delhi, 2.45 pm onwards.

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