As pitches expand to test AI, data and business transformation chops, agency leaders weigh in on whether the big idea can still win the day

Aryendra Khan Aug 18, 2026 8:33 AM

As AI transforms the advertising landscape, agencies like TBWA are rebranding to signal their evolution and commitment to innovative solutions for clients.

e4m Staff Aug 8, 2026 9:37 AM

Guest Column: Dr. Sandeep Goyal explains that the rebellion against personalisation is not a rejection of technology, but a demand for boundaries

Sandeep Goyal Jun 29, 2026 9:03 AM

With rising acquisition costs and hyper-competition, consumer brands are now talking conversion rates, basket size, and repeat purchase frequency, share industry heads

Anuja Jain Jun 22, 2026 8:45 AM

As consumer paths fracture across screens, platforms, and moments, India's marketers are ditching the channel playbook for optimising the entire system and not just individual channels

Anuja Jain Jun 19, 2026 8:50 AM

With insurance, mattresses, appliances and finance brands embracing creator-led, entertainment-first marketing, experts say brand personality now drives visibility, engagement and cultural relevance

Sunidhi Vijay Jun 8, 2026 8:32 AM