digital-engagement
IPMA Extends Partnership with Rite KnowledgeLabs for Digital Campaign?blur=25

The renewal follows another year of strong digital engagement for the campaign, which has surpassed one million YouTube video views, generated over 8,200 hours of watch time

e4m Staff Jul 2, 2026 11:28 AM

Pernod Ricard India Launches Creative Agency Pitch to Boost Branding?blur=25

Pernod Ricard India’s creative responsibilities are currently shared between Ogilvy and FCB India (now part of Omnicom Advertising India)

Imran Fazal Jun 9, 2026 9:10 AM

Shantomoy Ray?blur=25

Guest Column: Shantomoy Ray, Founder & Director of K-Factor Communications, writes about transforming digital engagement into lasting brand loyalty beyond temporary clicks and viral moments

Shantomoy Ray Oct 6, 2025 7:50 AM