2025 saw brands raise the bar, increasingly expecting independent agencies to operate as senior strategic partners; agencies also leaned towards project-led mandates along with retainers

Sunidhi Vijay Dec 30, 2025 9:04 AM

Over the past year, several homegrown agencies have opened offices or secured clients across the UAE, Saudi Arabia, and Qatar - markets witnessing accelerated digital transformation

Sunidhi Vijay Oct 28, 2025 9:03 AM

This year marks a significant milestone with a powerful new partnership with Manifest

e4m Staff Sep 25, 2025 4:32 PM

As per industry estimates, India now has over 1,000 digital-focused agencies, up from just about 50 in 2011

Sunidhi Vijay Jun 27, 2025 9:21 AM

The advertising sector has its fingers crossed for startups as the year 2023 was marred by problems such as extended funding winters, layoffs, shutdowns and retrospective taxes

Kanchan Srivastava Jan 29, 2024 8:53 AM

e4m Confluence 2022 saw a panel discussion on ‘Integrated Media Agencies vs Digital Specialists’

exchange4media Staff Oct 10, 2022 10:56 AM

The appointment sees OMG take on the complete paid media duties for all of Electrolux’s brands

exchange4media Staff Dec 21, 2020 12:26 PM

Industry experts Anubhav Sonthalia, Gaurav Shitak and Sandesh Gupta shared their insights on the potential of search engine advertising, and the future of voice and vernacular search.

exchange4media Staff Dec 3, 2020 9:05 AM

The new division has three new offerings -- Social Media Analytics, Digital Analytics and Dashboard & Trackers 

exchange4media Staff Oct 20, 2020 10:26 AM

The digital-first creative agency has onboarded new clients such as Tata Tele Business Services, UTI Mutual Funds, TransUnion CIBIL, IDC Technologies amongst others

exchange4media Staff May 19, 2020 5:46 PM

Mantha, the co-founder & CEO of Brand House Network, shares her views on being an entrepreneur in tough times, the millennial mindset and value gap in the industry

exchange4media Staff Apr 8, 2020 2:27 PM

In their new role, the industry veterans will be responsible for driving sales by effectively strategising, developing, and executing sales plans

exchange4media Staff Apr 6, 2020 3:51 PM