designs

Quantifying appeal: How brands are measuring ROI on designs

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Industry stakeholders say design today is no longer just about how a product looks or feels, but how it performs across the consumer journey

Sunidhi Vijay Apr 16, 2026 8:53 AM

Bonito Designs names Rishi Sharma as CMO

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Sharma joins the company after a stint with Zolostays Property Solutions

exchange4media Staff Nov 29, 2022 3:27 PM

Myntra creates new zone ‘Style Cast’ for Gen-Z shoppers

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Style Cast is the go-to fashion destination for Gen-Z shoppers, offering them a one-of-a-kind shopping experience

exchange4media Staff Dec 8, 2021 3:37 PM

Haldiram’s Karwa Chauth ad talks about bringing loved ones closer

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The ‘Apno Ko Laye Aur Bhi Paas’ campaign has been curated by Option Designs

exchange4media Staff Oct 25, 2021 4:46 PM

News genre garnered 31% share of ad volumes in Aug-Sep: TAM AdEx

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Myntra emerges as the top most growing advertiser in news genre in Aug-Sep

exchange4media Staff Oct 8, 2020 8:59 AM

Option Designs executes OOH campaign for Konica Minolta's workspace solutions

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The campaign was carried out across the Delhi-NCR region

exchange4media Staff Jul 24, 2020 5:28 PM

Signpost India and BBMP develop a state-of-the-art traffic surveillance booth

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This inventory is self-sustainable through AdEx and a step towards making cities future-ready post COVID-19

Noel Dsouza May 12, 2020 3:03 PM