data-strategy

Publicis Groupe India appoints Deepak Pant as Head, Data Science Practice

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Pant will be in charge of enhancing capabilities on Measurement, Research, Advanced Analytics, Digital Analytics, Data Strategy, and also developmental work on Publicis People Cloud

exchange4media Staff Feb 10, 2020 12:55 PM

Driving Customer Experience one of the toughest challenges for brands: Gary Teo, VMLY&R

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Gary Teo, Managing Director, Experiences & Technology, Asia, VMLY&R, spoke of how brands should adopt the dynamic nature of Customer Experience in a culture of convergence

Misbaah Mansuri Feb 10, 2020 8:33 AM

S4 Capital's MightyHive launches new office in Mumbai

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MightyHive has already established offices in Auckland, Bangkok, Hong Kong, Jakarta, Melbourne, Seoul, Singapore, Sydney, and Tokyo

exchange4media Staff Nov 21, 2019 7:43 PM

Data strategy in advertising: A delicate dance at three different parties: Neeraj Singhal

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Guest Column: The VP-Business Development, Zeotap, explains why it is important for companies to have first, second as well as third party data

Neeraj Singhal Jun 14, 2018 8:50 AM