As third-party cookies crumble and privacy law tightens its grip, marketers are discovering that the most valuable currency in advertising today is not attention, but trust

Anuja Jain Jul 10, 2026 9:03 AM

Customer data strategy is shifting beyond CDPs toward modular, AI-driven architectures focused on unified, privacy-first, and activation-ready data systems.

Brij Pahwa Apr 17, 2026 1:11 PM

MarTech in 2026 is shifting from fragmented stacks to integrated systems driven by data, AI, and real-time decisioning.

Brij Pahwa Mar 30, 2026 4:02 PM

Company announces expansion of focus toward first-party data collaboration, CTV ecosystems, premium media supply and proprietary marketing technology

e4m Staff Mar 10, 2026 2:08 PM

Prior to this appointment, David Zakkam was associated with Uber for two years

e4m Staff Nov 14, 2025 12:34 PM

Pant will be in charge of enhancing capabilities on Measurement, Research, Advanced Analytics, Digital Analytics, Data Strategy, and also developmental work on Publicis People Cloud

exchange4media Staff Feb 10, 2020 12:55 PM

Gary Teo, Managing Director, Experiences & Technology, Asia, VMLY&R, spoke of how brands should adopt the dynamic nature of Customer Experience in a culture of convergence

Misbaah Mansuri Feb 10, 2020 8:33 AM