From cryptic visuals to product reveal, netizens read into the strategy behind the campaign

e4m Staff Apr 23, 2026 4:06 PM

While Garg was earlier with Yum Restaurant, Kumar was associated with Adidas India

e4m Staff Feb 23, 2026 5:23 PM

Vijay Chauhan rejoins adidas from his most recent role as SVP International at American Eagle Outfitters in New York

e4m Staff Jun 24, 2025 12:13 PM

The announcement with Suhana also marks a renewed spotlight on Originals’ classic sneaker franchises, Superstar

e4m Staff Jun 3, 2025 12:36 PM

The account was won in a multi-agency pitch

e4m Staff Oct 26, 2023 10:51 AM

Tewari, Chief Category & Operations Officer, Modenik Lifestyle, talks about the new brand identity & merger, marketing strategy, TVC campaign, and more

Ritika Raj Apr 7, 2022 8:38 AM

The agency will be responsible to manage the overall communications strategy with the aim to raise the corporate profile and awareness about the brands' portfolio of products

exchange4media Staff Apr 20, 2021 4:58 PM

Sethi joins from Fonterra, a co-operative owned by New Zealand dairy farmers, serving as Managing Director for Sri Lanka and the Indian subcontinent

exchange4media Staff Apr 27, 2020 4:04 PM

The campaign celebrates the stories of Weightlifting World Champion Saikhom Mirabai Chanu, Himanshi Goyal, body-positivity proponent and Nishriin Parikh, a 53-year-old professional body-sculptor

exchange4media Staff Mar 18, 2020 2:20 PM