creative-effectiveness
The winning ads also embody the key trends which set apart the most effective ads
Prasanna Kumar, Executive Vice President, Insights Division, Kantar, shares insights on the Kantar Creative Effectiveness Study
The grand finale of the Lions was abuzz with discussions on ageism in advertising & creative effectiveness
Misbaah Mansuri Jun 26, 2021 8:48 AM
The Indian contingent has won one Grand Prix and six Lions so far in the category
Mansi Sharma Jun 4, 2021 9:07 AM
Coca cola to undergo a complete redesign of their media and creative agencies to align the strategic, operational and commercial needs of their networked organization
e4m Desk Dec 11, 2020 12:35 PM
Works of FCB Ulka, Ogilvy Mumbai, Dentsu Webchutney and Wunderman Thompson selected in Creative Effectiveness, Brand Experience & Activation, Creative eCommerce, Film and Mobile
India singled out at this year’s Cannes Lions International Festival of Creativity with high volume of entries across categories like Media, Outdoor, Direct and PR
India broke its 2013 record of 33 metals, making 2017 the country’s best performance to date
The entries are from three Mumbai agencies- Leo Burnett, BBDO and Ogilvy & Mather
Creative Effectiveness sub-category enhancements announced to recognise the growth in business-driven creativity
BBDO Mumbai has bagged one Bronze Lion for Procter & Gamble's 'Ariel Share the Load' campaign
Ogilvy & Mather has been shortlisted for its campaign for The Akansha Foundation while BBDO India has made it to the shortlist for its work for Procter & Gamble
2 entries from BBDO Mumbai and 1 from Ogilvy Mumbai were shortlisted for PR Lions
Don't we have campaigns that have resulted in the growth of client's business or do we have lack of substantial data and measurement metrics to validate the claim?
Don't we have campaigns that have resulted in the growth of client's business or do we have lack of substantial data and measurement metrics to validate the claim?
No Indian entry features amongst the 12 shortlisted entries for Creative Effectiveness Lions this year. India submitted just one entry, as opposed to two entries last year
No Indian entry features amongst the 12 shortlisted entries for Creative Effectiveness Lions this year. India submitted just one entry, as opposed to two entries last year
India's only shortlist, Creativeland Asia's Hippo Plan-T could not convert into a Lion
Deepika Bhardwaj Jun 20, 2012 8:51 PM
India's only shortlist, Creativeland Asia's Hippo Plan-T could not convert into a Lion
Deepika Bhardwaj Jun 20, 2012 8:51 PM
