creative-business-transformation
Cannes Lions International Festival of Creativity?blur=25

Greece wins first-ever Grand Prix, in the Creative Business Transformation Lions, and Canada takes home second Grand Prix of the week in Innovation

e4m Staff Jun 26, 2026 7:59 AM

Cannes Lions 2026: The Human Touch in AI-Driven Creativity?blur=25

As AI becomes a fixture of the creative process, Cannes Lions 2026 is shaping up to be a test of something far harder to engineer: human truth, say industry heads

Aryendra Khan Jun 9, 2026 8:35 AM

Rakesh Menon?blur=25

One agency, 19 years, a PR Grand Prix, and now a seat on the Cannes jury. Rakesh Menon of Ulka says the category has never been more rigorous, or more necessary

Aryendra Khan Jun 3, 2026 8:54 AM

Lions?blur=25

As the transformation has been the key driver for all businesses in India in recent years, this category has come at the right time, opined experts

Mansi Sharma Jun 21, 2021 8:59 AM