Within the ambit of the Bill, a manufacturer can be fined Rs. 10 for the first offence of mis-claims and misleading advertising and in case of a subsequent offence, the fine may extend to Rs. 50 lakh. The manufacturer can also be punished with imprisonment of up to two years which may extend to five years for every subsequent offence

Venkata Susmita Biswas Mar 6, 2018 9:00 AM


The new Consumer Protection Bill of 2018 proposes severe action including imprisonment against advertisers for false and misleading advertisements

Venkata Susmita Biswas Jan 10, 2018 9:00 AM


The Bill has stringent steps to check adulteration and misleading ads; fine up to Rs 50 lakh and jail up to five years for manufacturers and service providers for false and misleading ads; Rs 10 lakh fine and life term imprisonment against adulteration

exchange4media Staff Jan 8, 2018 8:56 AM

Failure of self-regulation may lead to penalty for advertisers?blur=25

Misleading print & audio-visual ads on food items are under government scrutiny since self-regulation by advertisers is deemed as inadequate

exchange4media Staff Jul 22, 2014 9:39 AM