consumer-behavior-insights
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, explores how media planners can balance reach, frequency and engagement to achieve campaign objectives
Ganapathy Viswanathan 7 hours ago
Combining proprietary intelligence, ecosystem technologies and cross-disciplinary expertise to help brands understand and improve how they are discovered and represented
e4m Staff Sep 30, 2026 12:21 PM
Guest Column: Shantomoy Ray, Founder and Director of K Factor Communications, examines why earning consumer attention, rather than simply capturing it, is becoming the new measure of marketing success
Shantomoy Ray Sep 28, 2026 10:46 AM
McDonald’s $1-bn ad business plan is the latest sign that retail media has escaped retail: if you have first-party data, consumer attention, surfaces to sell ads, you too can become a media company
Shantanu David Sep 25, 2026 9:35 AM
A new report brought out by Bharat Lab and Rediffusion explores how everyday Indian behaviours can shape consumer understanding and brand strategy
e4m Staff Sep 17, 2026 5:57 PM
What happens when a D2C brand moves beyond its website? It comes down to understanding how consumers shop across stores, platforms and channels
e4m Staff Sep 14, 2026 12:18 PM
Brands are increasingly looking at what happens between awareness and conversion; marketers relying on reviews, user-generated content and trials as tools
Sunidhi Vijay Aug 31, 2026 8:41 AM
Guest Column: Shantomoy Ray, Founder and Director of K Factor Communications, examines why great creative ideas begin with clear thinking, meaningful insights and a strong strategic purpose
Shantomoy Ray Aug 19, 2026 9:06 AM
Guest Column: Shantomoy Ray, Founder and Director of K Factor Communications, examines the growing obsession with social media virality & explores why brands may need to shift their focus to relevance
Shantomoy Ray Aug 12, 2026 8:13 AM
A week of heightened public attention became an unplanned stress test for India's digital ad economy
Guest Column: Gargi Sarkar, Founder & MD of RA Brand Consultant, decodes the everlasting popularity of the Men Will Be Men tagline
Gargi Sarkar Jul 27, 2026 1:48 PM
Guest Column: Haresh Nayak, CEO of Connect Network Inc., on why the next decade of marketing belongs to organisations that plan with intelligence, not assumptions
Haresh Nayak Jul 11, 2026 8:30 AM