The Commonwealth and Asian Games medal winner will be the face of Mobil’s commercial vehicle lubricants’ segment

exchange4media Staff Aug 26, 2019 6:07 PM


Gatorade has been enabling Neeraj’s performance since he came on board as brand ambassador last year, enabling the athlete to extensively understand and work on his hydration, training and meet his match-day nutritional needs to power him through the Commonwealth Games 2018

exchange4media Staff Apr 16, 2018 3:16 PM


The new TVC is a reflection of Gatorade enabling athletes to win from within by providing the right balance of fluids, carbohydrates and electrolytes.

exchange4media Staff Apr 4, 2018 5:04 PM


Following the recent ball-tampering scandal, the corporate sector has decided to distance itself from scandals connected to the Australian cricket team

exchange4media Staff Apr 2, 2018 6:28 PM


The financial services conglomerate has inked a long-term partnership with India Olympic Association (IOA) towards sponsorship of the Indian contingent for all games, including Commonwealth Games 2018 and Asian Games 2018

exchange4media Staff Mar 28, 2018 2:59 PM


The campaign revolves around one of Indian cricket’s biggest fan symbols, Team India super fan – Sudhir Kumar Chaudhary. He is shown as the face of SPSN’s rallying cry ‘Rang De Tiranga’ that asks fans to show their support for the tricolour and the Indian athletes.

exchange4media Staff Feb 26, 2018 7:08 PM


IOA also announced Raymond as its official styling partner and Shiv Naresh Sports as its official sports apparel partner for the Commonwealth Games to be held in Gold Coast from 4-15 April 2018.

exchange4media Staff Feb 26, 2018 5:19 PM

I dream of an Independent media not answerable to anyone but to itself: Arnab Goswami?blur=25

Speaking at the EEMAX Global Conclave & Awards 2016, Managing Editor-in-Chief, Times Now & ET Now, Arnab Goswami poured his heart out on his thoughts on media and journalism

exchange4media Staff Oct 19, 2016 8:10 AM

Guest Column: How suppressing media backfires?blur=25

Only lip service is paid to free media. But in practice, no government likes free and unmuzzled newspapers, says Joginder Singh, former CBI Director

Joginder Singh Nov 13, 2014 10:19 AM

Guest Column: How suppressing media backfires?blur=25

Only lip service is paid to free media. But in practice, no government likes free and unmuzzled newspapers, says Joginder Singh, former CBI Director

Joginder Singh Nov 13, 2014 8:39 AM

Dentsu planning sports vertical in India?blur=25

With a view to tapping the growing sports culture in the country, Dentsu is planning to set up a sports unit in India. As per a PWC report, Southeast Asia is expected to see over $18 bn being pumped into sports marketing this year

exchange4media Staff Aug 7, 2014 3:28 PM

Amul to sponsor Indian contingent for 2014 Commonwealth & Asian Games?blur=25

With this, Amul has become the Official Sponsor of the Indian team in the category of Dairy products. The brand will launch a series of ad campaigns for milk & various dairy products to promote this association in the coming months

exchange4media Staff Jul 12, 2014 9:28 AM

DDB Mudra appoints Shally Mukherjee as SVP?blur=25

Mukherjee will be handling a portfolio of businesses which include FMCG, realty, tourism and corporate. She will be reporting to Rajiv Sabnis, President, DDB Mudra Group, Mumbai

exchange4media Staff Feb 4, 2013 10:42 PM

Commonwealth Mumbai hub strengthens leadership team?blur=25

Brings on board Loveleen Raina as Regional Business Leader, Steve Hugh as Regional Creative Dir & Sandip Mahapatra as Regional Planning Dir

exchange4media Staff Oct 22, 2012 7:38 PM

Rajesh Mani joins Commonwealth as ECD?blur=25

Commonwealth, the McCann-Goodby JV that services GM’s Chevy globally, has Mumbai as one of its four key hubs. Mani comes on board as ECD of this hub

exchange4media Staff Jul 27, 2012 7:53 PM

Wizcraft Intl begins operations in Singapore?blur=25

Wizcraft’s Singapore office will service the Asia-Pacific region and offer a complete spectrum of brand activation and event management services

exchange4media Staff Apr 27, 2012 8:14 AM

Mumbai is one of four hubs for IPG-Omnicom entity for Chevy, Commonwealth?blur=25

While Commonwealth, Chevy's global ad agency, will not impact GM India ad biz, which is under McCann’s custodianship, Mumbai will be the hub for the region including markets Asia, Middle East & North Africa

exchange4media Staff Mar 29, 2012 1:13 PM

‘Dil Vaalon Ki’ Delhi gears up for AdAsia 2011?blur=25

If AdAsia 2003 in Jaipur was a spectacle to remember, AdAsia 2011 promises to win hearts over in ‘Dil Vaalon Ki’ Delhi. The transformed avatar of the National Capital post the Commonwealth Games seems to be the place for global meetings at present. Soon after the 38th FIPP World Magazine Congress, AdAsia is set to rock the city...

Deepika Bhardwaj Oct 13, 2011 10:17 AM

CWG sponsors get a new platform as OC launches ‘Village News’?blur=25

The Organising Committee (OC) of the Commonwealth Games has come up with an 8-page newspaper, christened ‘Village News’. The newspaper is being circulated at the Games village from October 6, 2010 onwards and will be continued for the entire duration of the Games.

Nitin Pandey Oct 7, 2010 8:17 AM

International media too does a U-turn, goes gaga over CWG opening ceremony?blur=25

The international media, which had also picked up the negative vibes of the pre-Games build-up, have now done a U-turn after the spectacular CWG opening ceremony. exchange4media takes a peek at how newspapers across the world covered the opening ceremony.

Akash Raha Oct 7, 2010 8:12 AM