The commercial, titled “The Choice,” directed by Oscar-winner Taika Waititi, revives the classic Pepsi Challenge blind taste test

Vaishnavi Deshpande Jan 30, 2026 6:35 PM

The Coldplay kiss cam mishap became a global stage for meme marketing and brands wasted no time jumping in with punchlines

e4m Staff Jul 21, 2025 5:59 PM

Other options include co-powered sponsorships at Rs 7 crore and partner sponsorships at Rs 3 crore, say sources

Aditi Gupta Jan 22, 2025 9:03 AM