Razorpay’s entry into ChatGPT Ads raises questions about the growing overlap between advertising, payments and commerce, and its implications for agencies and ad budgets

Shantanu David Oct 9, 2026 9:03 AM

As ads enter ChatGPT, Gemini, and Copilot, Indian creative leaders say the brief must plan for what a brand says after the ad ends

Aryendra Khan Sep 29, 2026 9:18 AM

The change was not publicly announced. Doug Wyatt, Senior Director for Americas Media at Adobe, confirmed the notification to media outlets

e4m Staff Sep 12, 2026 4:32 PM

Guest Column: Marketing veteran Shubhranshu Singh shares in a social media post his take on OpenAI introducing ChatGPT ads in India

Shubhranshu Singh Aug 28, 2026 11:23 AM

Marketers and agency executives say conversational intent is potentially richer than conventional signals but the real hurdle is not intent but attribution

Shantanu David Aug 28, 2026 8:47 AM

Populations of countries where previous roll outs happened pale in comparison to India’s; so advertising built around interpreting conversation matters more than it would for a conventional banner ad

Shantanu David Aug 27, 2026 9:23 AM

WPP and Omnicom named first agency partners; self-serve Ads Manager to open on September 4 with daily budgets starting at ₹725

e4m Staff Aug 27, 2026 7:03 AM