channel-marketing

Has mobile become the primary digital marketing interface?

Is Mobile Now the Core of Digital Marketing Strategy??blur=25

Mobile has converged with digital marketing itself due its evolution from being a marketing channel to the operating system of modern consumer engagement, share industry heads

Shantanu David Jun 24, 2026 9:25 AM

HDFC Bank’s MarTech Bet: Build The Railroads Before AI Takes Over

HDFC Bank’s MarTech Bet: Build The Railroads Before AI Takes Over?blur=25

HDFC Bank is building an omnichannel MarTech foundation to power AI-driven personalization, customer context and autonomous marketing at enterprise scale.

Brij Pahwa Jun 17, 2026 11:23 AM

What it takes to navigate the omnichannel maze

Pitch CMO Summit 2026?blur=25

Journeys are seamless for consumers, fragmented for brands. The gap lies in consistency, context, and what brands actually do with data

e4m Staff Jun 8, 2026 12:11 PM

Nicolas Tran Dinh elevated to APAC Digital & Media Director at Colgate-Palmolive

Nicolas Tran Dinh elevated to APAC Digital and Media Director at Colgate-Palmolive?blur=25

In this role, Dinh will lead the full-funnel Media, GEO and Digital Transformation across the region

e4m Desk May 12, 2026 12:55 PM

Shreya Paliwal elevated to Senior Manager – Channel Marketing at Schneider Electric

Shreya Paliwal promoted to Senior Manager Channel Marketing Schneider Electric?blur=25

Paliwal was earlier Channel Marketing Manager-System Integrators.

e4m Staff Apr 2, 2026 3:14 PM

LuJean Smith joins GlobalLogic as CMO

LuJean Smith appointed Chief Marketing Officer at GlobalLogic?blur=25

LuJean reports directly to GlobalLogic President and CEO Srini Shankar

e4m Staff Jan 14, 2026 12:59 PM

How strategy trumps scale in omnichannel marketing

e4m India Brand Conclave 2025?blur=25

Experts at the e4m India Brand Conclave 2025 emphasised brand identity, storytelling, and strategic platform selection for effective omnichannel marketing

e4m Staff Jan 31, 2025 12:13 PM

Is device interoperability the key to unlocking true omnichannel marketing?

Tech Talk?blur=25

Industry players are unanimous that device interoperability empowers marketers to create unified brand experience, drive engagement, conversion, and ultimately, brand loyalty

Shantanu David Apr 30, 2024 8:36 AM

'Transparency, macro-targeting & social media are at the core of omnichannel marketing'

Naved Chaudhary?blur=25

Naved Chaudhary, Marketing Head, Ingram Micro India, shares how they have shifted their focus to data-driven omnichannel marketing from traditional marketing, trends they follow, and more

Kanchan Srivastava May 5, 2022 8:41 AM

How can OOH charter an effective omnichannel gameplan?

ooh omnichannel marketing strategy?blur=25

OOH experts spell out the potency of an omnichannel approach and the work done by them for brands using the consistent targeting approach

Noel Dsouza Mar 1, 2021 8:30 AM

Why omnichannel has become the key to success for brands

IBC panel?blur=25

Day 2 of India Brand Conclave: Panel discussion with Bhavana Mittal, Bharat Kataria, Channan Sahwney, Priti Murthy, Pawan Sarda, Rajeev Dhal and Anuj Kumar

exchange4media Staff Dec 4, 2020 4:04 PM

Why brands need to take an ‘omnichannel’ approach to marketing

Bharat Khatri?blur=25

Guest column: Bharat Khatri - Country Head, India - Xaxis , writes that it's time advertisers look beyond traditional TV and diversify their media budgets to leverage emerging digital channels

Bharat Khatri Jul 15, 2020 8:33 AM

Personalisation key for omnichannel engagement strategy say 70% marketers: Resulticks

resulticks?blur=25

Majority of marketers say their existing martech platforms underperformed in key omnichannel capabilities, according to new research

exchange4media Staff Jun 17, 2020 10:37 AM

Affle India names Sujoy Golan as Chief of Marketing & Omnichannel Platforms

Sujoy Golan?blur=25

His most recent stint was as VP & Head of Marketing at Lendingkart

exchange4media Staff May 19, 2020 3:44 PM