At Pitch CMO summit 2026, Kartik Mehta, Chief Business Officer & Head of Asia Channel Factory, warned marketers against funding low-quality AI content

e4m Staff Jun 15, 2026 3:08 PM

This feature is in addition to contextual targeting technologies which Channel Factory is providing in its Proprietary AI tool

e4m Staff Jun 11, 2026 4:05 PM

Kartik Mehta, CBO & Head of Asia at Channel Factory, says suspected AI-generated content reduces reader trust by nearly 50%

Sunidhi Vijay Apr 21, 2026 8:49 AM

Prior to this, Dimple Duggal Rawat was associated with JioHotstar Sports Ads

e4m Staff Jan 15, 2026 12:33 PM

At the recent e4m Confluence event, Channel Factory unveiled its Media Misalignment Report 2025, a deep dive into how contextual inefficiencies are draining digital ROI

NATIVE CONTENT Nov 12, 2025 11:49 AM

The Channel Factory’s Media Misalignment Report 2025 warns that the growing use of AI-generated content is exacerbating inefficiency

Sunidhi Vijay Nov 12, 2025 9:32 AM

At e4m Confluence 2025, Kartik Mehta calls for a conscious media ecosystem that balances growth with digital wellness

e4m Staff Nov 12, 2025 7:52 AM

The initiative focuses specifically on protecting the wellbeing of young and vulnerable audiences in the context of social media

e4m Staff Oct 10, 2025 12:42 PM

Strategic appointments across India strengthen the company’s regional footprint and readiness for its next phase of expansion in 2026

e4m Staff Oct 7, 2025 12:16 PM

Prior to this, Tomoyuki M was with Flywheel Digital as Japan Market Representative

e4m Desk Mar 12, 2025 12:44 PM

In this edition of TechTalk, Kartik Mehta, Head of Asia, Channel Factory, shares his thoughts on the evolving world of YouTube advertising, and more

Aditi Gupta Feb 6, 2025 9:39 AM

The Google TV Masthead is the first ad unit users see on the "For You" tab at the top of their Google TV home screen

e4m Staff Feb 5, 2025 2:10 PM

The company has also announced a new development center in Pune

e4m Desk Jan 28, 2025 1:27 PM

Kartik Mehta, Chief Business Officer at Channel Factory, spoke at the e4m Confluence Media Investment Summit on the power of conscious and unconscious biases, particularly within media

e4m Staff Nov 11, 2024 2:24 PM

Sakshi Jain, who was the AVP for Revenue at Channel Factory, had an illustrious career in media and advertising, spanning 25 years

e4m Staff Aug 22, 2024 7:47 AM

Industry vets from AB InBev, Microsoft, Merkle, and more appointed to Global Chief Marketing Officer, Global Chief Product and Technology Officer, and Senior Vice President of Media Solutions roles

e4m Staff Jul 24, 2024 6:50 PM

Chirag Bhatia, MD - India for Channel Factory, spoke at the e4m TechManch conference on the ‘illusion of low-cost CPM’

e4m Staff Jul 24, 2024 4:34 PM

Luiz Felipe Barros, Global CMO, Channel Factory tells us how the platform can be leveraged to drive efficiency and business growth

Simran Sabherwal Jun 21, 2024 2:29 PM

The company is establishing an on-ground force dedicated to Product & Engineering

e4m Staff Jun 10, 2024 11:45 AM

The partnership will enhance Channel Factory’s existing AI with Pixis.ai’s AI capabilities to resolve fundamental, yet largely unmet needs of marketers

e4m Staff Jan 22, 2024 12:20 PM

PwC’s testing found Channel Factory’s technology reduces media wastage by 23% leading to a 12% cost savings

exchange4media Staff May 10, 2023 11:50 AM

AdTech will be held in New Delhi on March 15-16

exchange4media Staff Mar 14, 2023 9:18 AM

The US-based company has joined hands with Y&A Transformation and will offer ad tech solutions to YouTube advertisers

exchange4media Staff Mar 8, 2023 8:54 AM