Brands are increasingly hiding or removing their logos to spark curiosity, conversation and recall, showing that modern marketing is as much about building memory as boosting visibility

Shalinee Mishra Jul 11, 2026 9:20 AM

The new brand logo is crafted around a distinctive royal shield, symbolizing trust, legacy and pride, the company said

e4m Staff Dec 23, 2025 1:08 PM

Based on the association, Shyam Steel India will have its logo displayed in the backdrop for flash interviews and post-match presentation and on the ICC website and mobile app

exchange4media Staff Jun 14, 2021 5:05 PM

Saffron Brand Consultants co-founder & CEO Jacob Benbunan, and creative director Matt Atchison share the executive and creative insights behind redesigning ABP network's brand logo

Noel Dsouza Dec 16, 2020 8:51 AM

The brand will soon release a new TVC, conceptualised by Ogilvy, featuring Akshay Kumar

Nafisa Shaheen Feb 28, 2020 8:45 AM