brand-experience
As attention fractures across screens, Indian brands are trading campaigns for participation, betting on moments audiences live in, rather than scroll past
Aryendra Khan Jul 16, 2026 8:58 AM
Physical experiences are turning into user-created content, influencer collabs, consumer data and social media conversations, note market players
Sunidhi Vijay Jul 7, 2026 8:46 AM
VML’s KitKat campaign keeps India in contention as the country takes its overall shortlist tally to 18 across 24 categories announced so far
e4m Staff Jun 22, 2026 1:44 PM
Journeys are seamless for consumers, fragmented for brands. The gap lies in consistency, context, and what brands actually do with data
e4m Staff Jun 8, 2026 12:11 PM
In this role, Raj will focus on strengthening integrated sports, gaming and esports solutions by bringing together media, creative, CXM, data & partnerships
He has joined Emeritus as Associate Director - Brand Experience & Activations
e4m Staff May 19, 2026 8:46 AM
Kishen Ramaswamy has over 14 years of experience across aviation, technology, hospitality and luxury sectors
e4m Staff May 14, 2026 12:08 PM
Guest Column: Shantomoy Ray, Founder and Director of K Factor Communications, explores the tension between global marketing frameworks and local realities
Shantomoy Ray May 8, 2026 8:09 AM
Experience, once positioned as a growth lever or a creative differentiator, is increasingly being treated as a measurement lens
Sunidhi Vijay Feb 5, 2026 9:04 AM
India picked up two Bronze Lions in the Brand Experience & Activation category, keeping the country’s creative momentum alive with campaigns rooted in purpose and innovation
e4m Staff Jun 19, 2025 5:59 PM