brand-experience
Tazeen Shaikh has been appointed Associate Creative Director, while Jervin D'Souza has been named Client Partner
Kaul brings more than two decades of experience across advertising, integrated marketing communications and regional business leadership
e4m Staff Aug 20, 2026 1:05 PM
Its vision, in the company's own words, is to become the definitive creative and intellectual voice of luxury across the India, Southeast Asia, Middle East and the Africa corridor
Ruder Finn’s Brand Experience practice to lead integrated brand, corporate and reputation communications as Wendy’s enters its next phase of growth
e4m Staff Jul 30, 2026 8:00 AM
The campaign reflects the growing role of experiential Out-of-Home media in creating meaningful consumer engagement
e4m Staff Jul 29, 2026 4:00 PM
As attention fractures across screens, Indian brands are trading campaigns for participation, betting on moments audiences live in, rather than scroll past
Aryendra Khan Jul 16, 2026 8:58 AM
Physical experiences are turning into user-created content, influencer collabs, consumer data and social media conversations, note market players
Sunidhi Vijay Jul 7, 2026 8:46 AM
VML’s KitKat campaign keeps India in contention as the country takes its overall shortlist tally to 18 across 24 categories announced so far
e4m Staff Jun 22, 2026 1:44 PM
Journeys are seamless for consumers, fragmented for brands. The gap lies in consistency, context, and what brands actually do with data
e4m Staff Jun 8, 2026 12:11 PM
In this role, Raj will focus on strengthening integrated sports, gaming and esports solutions by bringing together media, creative, CXM, data & partnerships
He has joined Emeritus as Associate Director - Brand Experience & Activations
e4m Staff May 19, 2026 8:46 AM
Kishen Ramaswamy has over 14 years of experience across aviation, technology, hospitality and luxury sectors
e4m Staff May 14, 2026 12:08 PM
Guest Column: Shantomoy Ray, Founder and Director of K Factor Communications, explores the tension between global marketing frameworks and local realities
Shantomoy Ray May 8, 2026 8:09 AM
Experience, once positioned as a growth lever or a creative differentiator, is increasingly being treated as a measurement lens
Sunidhi Vijay Feb 5, 2026 9:04 AM
India picked up two Bronze Lions in the Brand Experience & Activation category, keeping the country’s creative momentum alive with campaigns rooted in purpose and innovation
e4m Staff Jun 19, 2025 5:59 PM