At the DAN e4m Digital Advertising Conference, Agarwal, Founder & CEO of IndiaMART, sheds light on the importance of tapping the MSME sector and the adoption of digital among them

exchange4media Staff Jan 24, 2020 8:46 AM

The future will be prevalent with AI-infused apps, and anonymisation of personal identifiable data is key, say experts

exchange4media Staff Jan 20, 2020 9:12 AM

Experts opine that the new decade will be ruled by advancements in technology, shift in influencer paradigm, the rise of micro-influencers and more

Nafisa Shaheen Jan 20, 2020 8:22 AM

With over three decades of global experience across organizations such as IBM, Oracle and an entrepreneurial venture, Srinivasan's expertise lies in Business and IT Strategy

exchange4media Staff Jan 9, 2020 5:10 PM

Industry experts say that the focus is shifting from crunching complex numbers to dissecting information from everyday microdata

Ruhail Amin Dec 10, 2019 8:44 AM

There will be two panel discussions; the first on 'Challenges in Creating Experiences & Building Relationship with Consumers' and a second on 'How to Market to a Diverse & Connected Consumer?'

exchange4media Staff Nov 20, 2019 8:51 AM

Reddy, CEO, South Asia, Kantar shares insights on Kantar's growth plans for the Indian market, which sector is doing well in advertising, and more

Noel Dsouza Sep 27, 2019 9:09 AM

MarTech India 2019 will be held on August 23, 2019, at The Leela Ambience, Gurugram, Delhi NCR

exchange4media Staff Jul 11, 2019 8:37 AM

Guest Column: Rejo Francis T, Circle Head, Zee Entertainment Enterprises, tells us more about Big Data and how it can be leveraged in content marketing

Rejo Francis T May 16, 2019 8:45 AM

IQM Corporation’s CEO, Patel, explains how their 70% match rate gives political campaigns a competitive advantage to reach voters with targeted information that empowers them to get out the vote

Tasmayee Laha Roy Apr 18, 2019 9:06 AM

Cheryl Guzman - NG, APAC Head of Marketing and Innovation, Xaxis spoke to exchange4media about the growing importance of Indian market in the APAC region

Ruhail Amin Mar 28, 2019 8:10 AM

Maraziti, VP - SaaS Business Development APAC, Oracle spoke about big trends shaping the data led marketing space

Ruhail Amin Nov 9, 2018 7:58 AM

MoMAGIC’s Programmatic Solutions to combine the true power of AI and Big Data processing and give solutions to issues existing in Digital Marketing

exchange4media Staff Nov 2, 2018 2:58 PM

CEO APAC, Weber Shandwick spoke about the factors that have kept traditional PR agencies strong despite numerous challenges

Ruhail Amin Oct 5, 2018 8:55 AM

Richard Ingleton, Group CEO, Kantar Insights, says it is not right to associate market research with just survey

Madhuwanti Saha Sep 11, 2018 9:00 AM

The companies will work on multiple projects in phases to design and build systems for solving some key challenges around garnering insights from massive amounts of marketing data

exchange4media Staff Jun 22, 2018 4:21 PM

Zarina L Stanford speaks about the growing clout of the Indian digital ecosystem and how global players are looking at participating in this transformational journey and leveraging the opportunity that India presents.

Ruhail Amin May 10, 2018 8:59 AM

Communication agencies need to invest in big data and analytics, as the ability to navigate consumer habits individually will completely change the game

Ameer Ismail Apr 16, 2018 8:53 AM

Neeraj Sharma says China is one of the biggest regions in Asia Pacific but it doesn’t fall into the ad fraud category

Dolly Mahayan Apr 4, 2018 8:54 AM

The only way to make ‘data’ acceptable to your creative team is to introduce the beauty of data beyond the context of work, for e.g. a media diet journal, monthly reading of Fitbit data or anything that can help us creatives see ourselves as a collection of data points beyond the emotions and physiology we proudly own

Sahil Siddiqui Dec 27, 2017 8:50 AM