big-data
IQM Corporation’s CEO, Patel, explains how their 70% match rate gives political campaigns a competitive advantage to reach voters with targeted information that empowers them to get out the vote
Cheryl Guzman - NG, APAC Head of Marketing and Innovation, Xaxis spoke to exchange4media about the growing importance of Indian market in the APAC region
Maraziti, VP - SaaS Business Development APAC, Oracle spoke about big trends shaping the data led marketing space
MoMAGIC’s Programmatic Solutions to combine the true power of AI and Big Data processing and give solutions to issues existing in Digital Marketing
exchange4media Staff 02-November-2018
CEO APAC, Weber Shandwick spoke about the factors that have kept traditional PR agencies strong despite numerous challenges
Richard Ingleton, Group CEO, Kantar Insights, says it is not right to associate market research with just survey
Madhuwanti Saha 11-September-2018
The companies will work on multiple projects in phases to design and build systems for solving some key challenges around garnering insights from massive amounts of marketing data
exchange4media Staff 22-June-2018
Zarina L Stanford speaks about the growing clout of the Indian digital ecosystem and how global players are looking at participating in this transformational journey and leveraging the opportunity that India presents.
Communication agencies need to invest in big data and analytics, as the ability to navigate consumer habits individually will completely change the game
Neeraj Sharma says China is one of the biggest regions in Asia Pacific but it doesn’t fall into the ad fraud category
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The only way to make ‘data’ acceptable to your creative team is to introduce the beauty of data beyond the context of work, for e.g. a media diet journal, monthly reading of Fitbit data or anything that can help us creatives see ourselves as a collection of data points beyond the emotions and physiology we proudly own
Sahil Siddiqui 27-December-2017
In an interview with e4m, Ambarish Gupta, CEO, and Founder - Knowlarity Communications spoke about how cloud technology has revolutionised customer engagement
In a chat with exchange4media, the Associate Director & Head – Corporate Strategy & Marketing talks about the company’s growth and marketing strategy, differentiating factors, GST and more
The Data Science Congress 2017 threw light on upcoming digital marketing trends in the media and entertainment industry.
exchange4media Staff 09-June-2017
Hungama Digital Services (HDS) predicts how key trends in digital media and technology will impact advertising in 2017
exchange4media Staff 05-January-2017
Analytics thought leader van Loon to contribute towards enhancing Simplilearn Big Data category
exchange4media Staff 04-January-2017
Analysis of the entries to the 2016 Warc Prize for Social Strategy finds the key trends that emerged in social media campaigns this year
exchange4media Staff 01-December-2016
This data provides deep insights and trends on consumer usage patterns and behavior. However, so far only 3-5% data generated has been utilized for analytics
exchange4media Staff 30-July-2016
Maxus picked up another metal for its increasingly popular project – Kaleidoscope, a mood mapping tool conceptualised and built to decipher consumer moods basis trillions of conversations and activity on Twitter and Instagram. The team also recently won an award at the Asia Marketing Effectiveness for Data and Analytics
exchange4media Staff 15-July-2016
The use of big data and analytics, the need to engage with different departments within the company in a communication program like research and development, and the use of new technology for story telling is the future of PR, writes Valerie Pinto, CEO, Weber Shandwick
exchange4media Staff 29-June-2016
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