bcci-sponsorship-strategy

Beyond the Boundary: Why brands continue to bet big on BCCI sponsorships

Why brands continue to bet big on BCCI sponsorships?blur=25

Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, on the BCCI raising the reserve price for title sponsorship rights and why brands keep investing hundreds of crores in cricket

Ganapathy Viswanathan 1 hour ago