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Iyer, Founder of Spring Marketing Capital, shared insights on the future of 30-seconders at the fifth edition of e4m TV First
If one wants to grow in India by associating with sports, nothing works better than IPL on TV, said Saroj Panigrahi, VP, My11Circle
Raushni Bhagia Mar 12, 2021 8:22 AM
In the wake of celebs contracting the virus, experts from ad & entertainment industry will discuss the topic - 'Kabhi Health Kabhi Wealth: Ad Shoot Dilemma'
The VC co-founded by Iyer, Raja Ganapathy ex-Chief of Marketing of Sequoia India and former DDB Mudra Group CEO Vineet Gupta, will provide capital and consultancy service to technology start-ups
Launches a film festival for its Senior Citizen customers. Promoting this initiative, Lowe Lintas Mumbai has conceived a heart-warming campaign
Jaleel elevated to Group Chairman and Chief Creative Officer. Tandon named Group CEO. Arun Iyer to take on a consulting role with the Group
Sameer Singh, CEO, South Asia, GroupM; Anupriya Acharya, CEO, Publicis Media; and Arun Iyer, Chairman & Chief Creative Officer, Lowe Lintas, shared their learning on digital marketing and how they can stay on the top of the creative and digital game
In this campaign, the brand MRF tyres intends to communicate their proposition of 'comfort made more comfortable'
A chat with Rajesh Ramaswamy who along with his team created the gulab jamun advertisement for Swiggy
Neeta Nair May 2, 2018 8:57 AM
For the first time in 50 years, the ABBYs, organised by the AAAI, has put up hoardings across Mumbai reaching out to all ad men and women, urging them to take part in the awards
Venkata Susmita Biswas Mar 12, 2018 8:59 AM
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The new philosophy is an extension of the ‘Dirt is Good’ philosophy and marks the beginning of the next stage of Surf Excel’s brand journey
The campaign, designed by Lowe Lintas, gives this enduring relationship an emotional touch
“Go to a pitch with your point of view, not necessarily what the client wants, because at the end of the day they come to you because they want your thinking,” believes Arun Iyer, Chief Creative Officer, Lowe Lintas.
e4m Desk Aug 19, 2016 12:00 AM
A candid Iyer shares his views on correcting the perception about Lowe just being a TV agency, why the move from NCD to CCO was not a dramatic one, what prompts ‘Ghar wapasi’ at Lowe, why he thinks there is a lot of ‘gas’ around ‘digital’ and more …………
Priyanka Mehra Jul 19, 2016 8:39 AM
OLX has launched a new campaign that comprises four films in Hindi, Marathi, Telugu and Kannada languages. The campaign, conceptualised by Lowe Lintas, targets a comparatively younger target audience and urges them to use OLX to fulfill their aspirations
The campaign conceptualised by Lowe Lintas takes the ‘Daag Ache Hain’ proposition of the brand forward
Sarmistha Neogy May 4, 2016 8:13 AM
This year too the winning entries from different categories were decided by the Jury panel. Ad club Madras Executive Committee also brought in a few new Digital categories this year to increase the participation
The campaign, which has been conceptualized by Lowe Lintas Delhi, aims to bring forth the usage and benefit of instant relief anywhere, anytime
The new campaign, ‘No More Dekhte Hain, OLX Pe Behchte Hain’, highlights the prevalent attitude in our society and captures our obsession for old things and the inertia to change them owing to procrastination
Sarmistha Neogy Mar 10, 2016 7:54 AM
The new TVC, conceptualised and executed by Lowe Lintas Mumbai, revolves around the idea of holistic business banking solutions for businessmen who are ‘always-on’
