Amer Jaleel, Virat Tandon promoted at MullenLowe Lintas Group

Jaleel elevated to Group Chairman and Chief Creative Officer. Tandon named Group CEO. Arun Iyer to take on a consulting role with the Group

D-CODE: Media maestros speak scalability, sustainability and performance

Sameer Singh, CEO, South Asia, GroupM; Anupriya Acharya, CEO, Publicis Media; and Arun Iyer, Chairman & Chief Creative Officer, Lowe Lintas, shared th...

Lowe Lintas produces a zippy campaign for MRF tyres

In this campaign, the brand MRF tyres intends to communicate their proposition of 'comfort made more comfortable'

Harsha Bhogle did the commentary for Swiggy's gulab jamun ad

A chat with Rajesh Ramaswamy who along with his team created the gulab jamun advertisement for Swiggy

In a first, ABBYs takes the OOH route to invite entries

For the first time in 50 years, the ABBYs, organised by the AAAI, has put up hoardings across Mumbai reaching out to all ad men and women, urging them...

Surf Excel extends Daag Acche Hain to Haar Ko Harao

The new philosophy is an extension of the ‘Dirt is Good’ philosophy and marks the beginning of the next stage of Surf Excel’s brand journey

Tanishq's Rivaah campaign celebrates love between fathers and daughters

The campaign, designed by Lowe Lintas, gives this enduring relationship an emotional touch

Arun Iyer, Chief Creative Officer, Lowe Lintas

“Go to a pitch with your point of view, not necessarily what the client wants, because at the end of the day they come to you because they want your t...

I am working on correcting the perception about Lowe just being a TV agency: Arun Iyer

A candid Iyer shares his views on correcting the perception about Lowe just being a TV agency, why the move from NCD to CCO was not a dramatic one, wh...

OLX extends 'Bech De' proposition in latest campaign spanning multiple languages

OLX has launched a new campaign that comprises four films in Hindi, Marathi, Telugu and Kannada languages. The campaign, conceptualised by Lowe Lintas...

Surf Excel's #ReadyForLife campaign extends its ‘Daag Ache Hain’ philosophy to digital

The campaign conceptualised by Lowe Lintas takes the ‘Daag Ache Hain’ proposition of the brand forward

Chirpy Elephant & Happy Creatives among top winners at the Advertising Club Madras Awards 2016

This year too the winning entries from different categories were decided by the Jury panel. Ad club Madras Executive Committee also brought in a few n...

Lowe Lintas creates new ad campaign for Sun Pharma’s Pepmelt

The campaign, which has been conceptualized by Lowe Lintas Delhi, aims to bring forth the usage and benefit of instant relief anywhere, anytime

OLX's 'No More Dekhte Hain, OLX Pe Behchte Hain' strikes chord crosses over 2 million views

The new campaign, ‘No More Dekhte Hain, OLX Pe Behchte Hain’, highlights the prevalent attitude in our society and captures our obsession for old thin...

Axis Bank launches new campaign on its holistic business banking solutions

The new TVC, conceptualised and executed by Lowe Lintas Mumbai, revolves around the idea of holistic business banking solutions for businessmen who ar...

Idea Cellular’s new spot promotes ‘Doing Good’ by sharing data plans

Lowe Lintas conceptualised the campaign, which highlights several scenarios where people want to do ‘good’ to others and they do it by sharing their i...

OLX releases emotional spot to sell used cars to working couples

This film, conceptualised by Mullen Lowe Lintas is focussed on buying and selling of used cars

Lowe Lintas appoints Shayondeep Pal as ECD, Delhi

Pal takes over from Shriram Iyer, who was recently named NCD, Mullen Lintas

Lowe Lintas Partners is rebranded as Mullen Lowe Lintas Group

The Group also announces their plans for a two-creative-agency structure. In addition to Lowe Lintas, the group will be soon launching an independent...

1 Year of Modi Govt: Govt gets its hands dirty with 'Swachh Bharat Abhiyan'

PM’s Clean India Mission has managed to create considerable awareness among citizens with high-decibel multi-media campaigns, but to make it a real su...

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