arun-iyer
ArunIyer

The VC co-founded by Iyer, Raja Ganapathy ex-Chief of Marketing of Sequoia India and former DDB Mudra Group CEO Vineet Gupta, will provide capital and consultancy service to technology start-ups

exchange4media Staff Jan 15, 2019 6:11 PM

Launches a film festival for its Senior Citizen customers. Promoting this initiative, Lowe Lintas Mumbai has conceived a heart-warming campaign

exchange4media Staff Oct 6, 2018 9:55 AM

Jaleel elevated to Group Chairman and Chief Creative Officer. Tandon named Group CEO. Arun Iyer to take on a consulting role with the Group

exchange4media Staff Sep 5, 2018 9:00 AM

Sameer Singh, CEO, South Asia, GroupM; Anupriya Acharya, CEO, Publicis Media; and Arun Iyer, Chairman & Chief Creative Officer, Lowe Lintas, shared their learning on digital marketing and how they can stay on the top of the creative and digital game

exchange4media Staff Aug 2, 2018 12:33 PM

In this campaign, the brand MRF tyres intends to communicate their proposition of 'comfort made more comfortable'

exchange4media Staff May 19, 2018 8:53 AM

A chat with Rajesh Ramaswamy who along with his team created the gulab jamun advertisement for Swiggy

Neeta Nair May 2, 2018 8:57 AM

For the first time in 50 years, the ABBYs, organised by the AAAI, has put up hoardings across Mumbai reaching out to all ad men and women, urging them to take part in the awards

Venkata Susmita Biswas Mar 12, 2018 8:59 AM

The new philosophy is an extension of the ‘Dirt is Good’ philosophy and marks the beginning of the next stage of Surf Excel’s brand journey

exchange4media Staff Dec 1, 2017 8:48 AM

Tanishq's Rivaah campaign celebrates love between fathers and daughters

The campaign, designed by Lowe Lintas, gives this enduring relationship an emotional touch

exchange4media Staff Feb 18, 2017 8:32 AM

“Go to a pitch with your point of view, not necessarily what the client wants, because at the end of the day they come to you because they want your thinking,” believes Arun Iyer, Chief Creative Officer, Lowe Lintas.

exchange4media Staff Aug 19, 2016 12:00 AM

I am working on correcting the perception about Lowe just being a TV agency: Arun Iyer

A candid Iyer shares his views on correcting the perception about Lowe just being a TV agency, why the move from NCD to CCO was not a dramatic one, what prompts ‘Ghar wapasi’ at Lowe, why he thinks there is a lot of ‘gas’ around ‘digital’ and more …………

Priyanka Mehra Jul 19, 2016 8:39 AM

OLX extends 'Bech De' proposition in latest campaign spanning multiple languages

OLX has launched a new campaign that comprises four films in Hindi, Marathi, Telugu and Kannada languages. The campaign, conceptualised by Lowe Lintas, targets a comparatively younger target audience and urges them to use OLX to fulfill their aspirations

exchange4media Staff Jun 4, 2016 8:32 AM

Surf Excel's #ReadyForLife campaign extends its ‘Daag Ache Hain’ philosophy to digital

The campaign conceptualised by Lowe Lintas takes the ‘Daag Ache Hain’ proposition of the brand forward

Sarmistha Neogy May 4, 2016 8:13 AM

Chirpy Elephant & Happy Creatives among top winners at the Advertising Club Madras Awards 2016

This year too the winning entries from different categories were decided by the Jury panel. Ad club Madras Executive Committee also brought in a few new Digital categories this year to increase the participation

exchange4media Staff Apr 4, 2016 8:01 AM

Lowe Lintas creates new ad campaign for Sun Pharma’s Pepmelt

The campaign, which has been conceptualized by Lowe Lintas Delhi, aims to bring forth the usage and benefit of instant relief anywhere, anytime

exchange4media Staff Mar 12, 2016 8:09 AM

OLX's 'No More Dekhte Hain, OLX Pe Behchte Hain' strikes chord crosses over 2 million views

The new campaign, ‘No More Dekhte Hain, OLX Pe Behchte Hain’, highlights the prevalent attitude in our society and captures our obsession for old things and the inertia to change them owing to procrastination

Sarmistha Neogy Mar 10, 2016 7:54 AM

Axis Bank launches new campaign on its holistic business banking solutions

The new TVC, conceptualised and executed by Lowe Lintas Mumbai, revolves around the idea of holistic business banking solutions for businessmen who are ‘always-on’

exchange4media Staff Feb 6, 2016 7:57 AM

Idea Cellular’s new spot promotes ‘Doing Good’ by sharing data plans

Lowe Lintas conceptualised the campaign, which highlights several scenarios where people want to do ‘good’ to others and they do it by sharing their internet data with them

Sarmistha Neogy Nov 27, 2015 8:43 AM

OLX releases emotional spot to sell used cars to working couples

This film, conceptualised by Mullen Lowe Lintas is focussed on buying and selling of used cars

Sarmistha Neogy Nov 24, 2015 8:19 AM

Lowe Lintas appoints Shayondeep Pal as ECD, Delhi

Pal takes over from Shriram Iyer, who was recently named NCD, Mullen Lintas

exchange4media Staff Aug 18, 2015 8:48 AM