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Jaleel elevated to Group Chairman and Chief Creative Officer. Tandon named Group CEO. Arun Iyer to take on a consulting role with the Group

exchange4media Staff 05-September-2018

Sameer Singh, CEO, South Asia, GroupM; Anupriya Acharya, CEO, Publicis Media; and Arun Iyer, Chairman & Chief Creative Officer, Lowe Lintas, shared their learning on digital marketing and how they can stay on the top of the creative and digital game

exchange4media Staff 02-August-2018

In this campaign, the brand MRF tyres intends to communicate their proposition of 'comfort made more comfortable'

exchange4media Staff 19-May-2018

A chat with Rajesh Ramaswamy who along with his team created the gulab jamun advertisement for Swiggy

Neeta Nair 02-May-2018

For the first time in 50 years, the ABBYs, organised by the AAAI, has put up hoardings across Mumbai reaching out to all ad men and women, urging them to take part in the awards

Venkata Susmita Biswas 12-March-2018

The new philosophy is an extension of the ‘Dirt is Good’ philosophy and marks the beginning of the next stage of Surf Excel’s brand journey

exchange4media Staff 01-December-2017

The campaign, designed by Lowe Lintas, gives this enduring relationship an emotional touch

exchange4media Staff 18-February-2017

“Go to a pitch with your point of view, not necessarily what the client wants, because at the end of the day they come to you because they want your thinking,” believes Arun Iyer, Chief Creative Officer, Lowe Lintas.

exchange4media Staff 19-August-2016

A candid Iyer shares his views on correcting the perception about Lowe just being a TV agency, why the move from NCD to CCO was not a dramatic one, what prompts ‘Ghar wapasi’ at Lowe, why he thinks there is a lot of ‘gas’ around ‘digital’ and more …………

Priyanka Mehra 19-July-2016

OLX has launched a new campaign that comprises four films in Hindi, Marathi, Telugu and Kannada languages. The campaign, conceptualised by Lowe Lintas, targets a comparatively younger target audience and urges them to use OLX to fulfill their aspirations

exchange4media Staff 04-June-2016

The campaign conceptualised by Lowe Lintas takes the ‘Daag Ache Hain’ proposition of the brand forward

Sarmistha Neogy 04-May-2016

This year too the winning entries from different categories were decided by the Jury panel. Ad club Madras Executive Committee also brought in a few new Digital categories this year to increase the participation

exchange4media Staff 04-April-2016

The campaign, which has been conceptualized by Lowe Lintas Delhi, aims to bring forth the usage and benefit of instant relief anywhere, anytime

exchange4media Staff 12-March-2016

The new campaign, ‘No More Dekhte Hain, OLX Pe Behchte Hain’, highlights the prevalent attitude in our society and captures our obsession for old things and the inertia to change them owing to procrastination

Sarmistha Neogy 10-March-2016

The new TVC, conceptualised and executed by Lowe Lintas Mumbai, revolves around the idea of holistic business banking solutions for businessmen who are ‘always-on’

exchange4media Staff 06-February-2016

Lowe Lintas conceptualised the campaign, which highlights several scenarios where people want to do ‘good’ to others and they do it by sharing their internet data with them

Sarmistha Neogy 27-November-2015

This film, conceptualised by Mullen Lowe Lintas is focussed on buying and selling of used cars

Sarmistha Neogy 24-November-2015

Pal takes over from Shriram Iyer, who was recently named NCD, Mullen Lintas

exchange4media Staff 18-August-2015

The Group also announces their plans for a two-creative-agency structure. In addition to Lowe Lintas, the group will be soon launching an independent new creative agency, Mullen Lintas. Arun Iyer takes on the role of CCO at Lowe Lintas, and Amer Jaleel takes on the role of Chairman and CCO of the newly created agency, Mullen Lintas

exchange4media Staff 21-July-2015

PM’s Clean India Mission has managed to create considerable awareness among citizens with high-decibel multi-media campaigns, but to make it a real success is a tall order, says advertising and marketing fraternity

Sarmistha Neogy 19-May-2015