anil-nair
Panels at conference?blur=25

Anil Nair, Dilip RS, Jayesh Ullattil, Kumar Rangarajan, Neha Barjatya, Shankar Jayaraman and Tushar Vyas discussed voice technology trends in marketing at e4m-GroupM Voice Marketing Conference

exchange4media Staff Jul 16, 2021 8:33 AM

Voice Marketing Conference?blur=25

The event brings together technology experts, marketing thought leaders & solution providers to uncover the impact of voice technology on consumer behaviour & marketing campaigns

exchange4media Staff Jul 12, 2021 9:02 AM

VMLY&R named agency-on-record for JOCKEY?blur=25

The mandate was won after a closely contested multi-agency pitch

exchange4media Staff Jul 5, 2021 10:23 AM

mukund olety?blur=25

Olety's last assignment was with BBDO China as Group Creative Director

exchange4media Staff Jun 7, 2021 10:29 AM

ramdan?blur=25

Industry watchers talk about the factors that hinder brands from connecting with the consumers in the Holy Month

Misbaah Mansuri May 10, 2021 8:56 AM

IPL?blur=25

Industry watchers note that the suspension of IPL will have a huge impact on ad revenues with brands having to pull back campaigns and the overall market sentiment getting affected

Misbaah Mansuri May 5, 2021 8:51 AM

yearender?blur=25

Adlanders open up on the pandemic’s impact on the Indian ad landscape from a revenue perspective, the challenges they grappled with and the road to recovery

Misbaah Mansuri Dec 14, 2020 9:00 AM

Glitch?blur=25

The Glitch and VMLY&R India will continue to operate distinct brands and organisational structures while working together

exchange4media Staff Nov 4, 2020 11:51 AM

Cipla?blur=25

The launch was accompanied by a film that encapsulates all the truths of motherhood

exchange4media Staff Oct 7, 2020 2:30 PM

Cipla?blur=25

The launch was accompanied by a poignant film that encapsulates all the truths of motherhood

exchange4media Staff Oct 7, 2020 2:27 PM

Innovation?blur=25

With brands seeking innovation in their sales and marketing, industry players talk about some interesting solutions they came up with and the way forward

Neeta Nair Jul 30, 2020 9:07 AM

Black Lives Matter?blur=25

Adlanders opine that while it’s heartening to see big brands taking a stand against discrimination, the movement must not be used as a mere marketing tool

Misbaah Mansuri Jul 7, 2020 9:13 AM

Saatchi?blur=25

The independent digital agency will now be known as Saatchi & Saatchi Propagate

exchange4media Staff Jul 15, 2019 7:56 PM

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While the ad campaign does capture the brand’ s spirit and ethos, it’s just real people and real stories which steal the show.

Misbaah Mansuri Jul 10, 2018 8:55 AM

L&K Saatchi & Saatchi appoints Rajeev Rakshit as President –North?blur=25

The hire is in line with the agency’s restructuring of its Delhi office. This includes the promotion of Sanjeev Gauba who was Senior Vice President of Delhi operations to Executive Vice President

exchange4media Staff Sep 29, 2015 10:37 AM

Digital Law & Kenneth Saatchi & Saatchi ropes in Vinay Venkatesh as Chief Creative Officer?blur=25

Venkatesh has 14 years of experience in creating and building brands. Over the years Venkatesh has worked with agency networks like Alok Nanda & Company, zeroninefivefour, OgilvyOne Worldwide and Indigo Consulting

exchange4media Staff Mar 31, 2015 1:10 PM

Advertisers softening stance on pitch fee??blur=25

How acceptable is agencies charging a pitch fee in our current scenario? Taproot India, Law & Kenneth Saatchi & Saatchi, and Creativeland Asia are a few agencies

Priyanka Mehra Apr 23, 2014 9:22 AM

How Facebook got its mobile strategy right??blur=25

With 41% revenues generated through mobile ads, Facebook has been able to monetise this space well. exchange4media takes a look at the takeaways for marketers from this success

Saloni Surti Aug 22, 2013 8:07 AM

Indian brands pin to win on social media?blur=25

Pinterest, the latest social media tool, has caught the fancy of marketers. It is increasingly becoming a part of the overall marketing mix

Priyanka Nair Sep 10, 2012 7:22 AM