ambika-sharma
Pulp Strategy Origo

Pulp Strategy will manage the brand’s presence across all digital platforms through media planning, media buying, content marketing, and social media campaigns

exchange4media Staff Sep 26, 2019 4:09 PM

Pulp Strategy at present drives revenue worth Rs. 443 million and is eyeing forward-thinking product and service offerings to support its market ascension and client base expansion

exchange4media Staff Mar 12, 2018 1:12 PM

The Founder & MD of Pulp Strategy Communications talks about their journey, challenges and how they compete with traditional advertising agencies

Misbaah Mansuri Nov 6, 2017 8:30 AM

Brand Salman: Intermission or The End?

Opinion is divided on whether the aftermath of Salman Khan’s verdict will affect his brand endorsement strength. Fans have shown solid support for the actor, but will brands follow suit?

Sarmistha Neogy May 8, 2015 8:39 AM

Where do brands falter while creating the right retail experience?

Retail merchandising is often made with least budgets and, therefore, lands up looking tacky and pulls the brand value down, say experts

Priyanka Nair Jul 16, 2013 7:44 AM

Guest Column: Protecting the most valuable assets

Take initiatives to make work rewarding for employees, improve work-life balance & increase productivity, says Ambika Sharma, Pulp Strategy

Ambika Sharma Jan 25, 2013 7:17 PM

Peer influence cornerstone to MS Windows 8 radio advtg

RJs are promoting Windows 8 by going to various computer outlets & asking consumers for feedback, which is then broadcasted on air

Saloni Surti Dec 6, 2012 7:42 PM

Peer influence cornerstone to MS Windows 8 radio advtg

RJs are promoting Windows 8 by going to various computer outlets & asking consumers for feedback, which is then broadcasted on air

Saloni Surti Dec 6, 2012 7:42 PM

Billboard of the week: Reliance’s Blue Bot innovation

The campaign is a combination of powerful messaging, innovation in execution, frequency & location, says Ambika Sharma of Pulp Strategy

Priyanka Nair Sep 27, 2012 7:55 PM

Pulp Strategy adds NEC India to its kitty

Pulp Strategy will handle creative responsibilities, besides looking after OOH, activation and events

exchange4media Staff Sep 24, 2012 8:11 PM

Pulp Strategy launches augmented reality mobile app

The app adds a new dimension to experiential marketing campaigns and enables adding digital content to printed media

Shree Lahiri Aug 6, 2012 8:26 PM

Guest Column: On campus it’s all one big commercial

College students are a tough crowd for marketers as they ignore traditional media. They do, however, listen to one another, says Ambika Sharma of Pulp Strategy

Ambika Sharma Jun 1, 2012 6:43 PM

Kids – Influencers of today & consumers of the future

Children are hubs of information; they recognise, form opinions on brands and tend to skew towards products, says Ambika Sharma

Ambika Sharma May 14, 2012 8:11 PM

Pulp Strategy bags Barista Lavazza

Pulp Strategy won the business on the back of a multi-agency pitch held in Delhi. The agency has already commenced work on this account

Shree Lahiri and Priyanka Nair Feb 28, 2012 9:38 AM