IB Ministry?blur=25

In 2019 MIB has granted licences to 151 multi-system operators, bringing the total number of registered MSOs to 1616 in December 2019

exchange4media Staff Jan 2, 2020 7:29 AM


The campaign directed by Vijal Veermal showcases how the car is a big part of human relations and helps many individuals connect and build fond memories

exchange4media Staff May 4, 2019 8:58 AM


The 944 data breaches led to 3.2 billion data records being compromised worldwide

exchange4media Staff Oct 18, 2018 7:20 PM

Maruti Suzuki Alto celebrates 30 lakh happy stories?blur=25

Having sold 30 lakh Altos in India, the brand is today referred to being the country’s favourite first car—India ki pehlisawaari

exchange4media Staff Apr 19, 2016 1:56 PM

Radio remains optimistic in face of tough economic scenario?blur=25

Radio honchos say that the sluggish economy has resulted in an increase in ad spends on FM radio, thus increasing its share of the advertising pie

Saloni Surti Aug 29, 2013 8:04 AM

"Real estate is a local play & radio is the best media for it"?blur=25

For retail brands, radio is an important low-cost medium as they get tailored catchment areas & focussed targetting, says Bharat Dhuppar, CMO, Omkar Realtors

exchange4media Staff Jul 4, 2013 7:51 AM

MSL India adds six new accounts to its kitty?blur=25

MSL India has been appointed by Singapore Tourism Board, Lenovo smart phones, Sheth Developers & Realtors, Usha International, V-Guard Industries and PC Chandra Jewellers

exchange4media Staff Apr 18, 2013 7:49 PM

Tailored catchment & low cost makes radio apt for local retailers?blur=25

Radio offers a number of benefits such as local touch, concentrated targeting, measurable RoI, etc., creating the ‘just right’ services for local retailers

Saloni Surti Mar 14, 2013 6:59 PM

Leading marketers crack the outdoor advertising code?blur=25

Rajiv Kr Vij, Karan Kumar, Madhumita Dutta & Bharat Dhuppar share their expertise on how brands can optimally leverage the OOH medium

Priyanka Nair Mar 5, 2013 7:53 PM

Billboard of the week: Omkar Realtors?blur=25

The campaign’s tagline ‘Why can’t I run with clouds?’ instantly registered in my mind, says Beenna Makheja of Zenith World

Priyanka Nair Jan 17, 2013 7:35 PM