ai-in-marketing-strategies

Anthropic restrictions expose a new risk: AI dependency

Anthropic restrictions expose a new risk: AI dependency?blur=25

Tech pundits say the challenge for marketers is likely to become more significant as AI gets embedded deeper into business processes; solution lies in on-premise deployment & banking on customer data

Shantanu David Jun 16, 2026 9:13 AM

Most brands understand India's new consumers, but few are building for them: Gunjan Khetan

Pitch CMO Summit 2026?blur=25

At Pitch CMO Summit 2026, Perfetti Van Melle India’s Gunjan Khetan discusses how the growing influence of artificial intelligence is reshaping the way consumers engage with brands

e4m Staff Jun 8, 2026 1:59 PM

Can Public Relations really survive without AI?

Ganapathy Viswanathan?blur=25

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, explores the growing influence of AI across the communications landscape

Ganapathy Viswanathan Jun 3, 2026 9:12 AM

We are now firmly in the agentic era: Google’s Satya Raghavan

Google's Satya Raghavan on the Agentic Era at Goafest 2026?blur=25

In a session for media and creative professionals at Goafest 2026, the Google India Director of Marketing Partners, said AI agents were the next logical evolution for every marketer

e4m Staff May 21, 2026 2:32 PM