ai-adoption
The report says digital adoption has helped nearly 60% of MSMEs achieve double-digit revenue growth with AI expected to unlock up to 30-35% improvement in profitability for businesses
e4m Staff Jul 8, 2026 12:06 PM
Prabhjeet Singh will join OpenAI in September and report to Kiran Mani, Managing Director for Asia Pacific
At the e4m PR & Corp Comm Women Achievers Summit 2025, industry leaders discussed the human, ethical, and economic implications of AI adoption, and what lies ahead in an increasingly AI-driven world
e4m Staff May 29, 2026 11:22 AM
While agencies are marketing AI as a differentiator, brands may be judging them on traditional metrics: strategic thinking, cultural understanding, creativity, responsiveness, and business impact
Shantanu David May 29, 2026 8:44 AM
Finance Minister Nirmala Sitharaman unveiling India's AI capacity-building roadmap has created a direct downstream impact on how agencies will hire, train, and create in the years ahead
Aryendra Khan Feb 2, 2026 8:38 AM
Jonathan Que brings over 25 years of technology leadership to accelerate digital transformation across the Philippines
e4m Staff Nov 28, 2025 12:34 PM
EY–CII report shows rapid shift from experimentation to enterprise-wide deployment, with speed, automation and workforce redesign defining the next growth curve
e4m Staff Nov 18, 2025 2:08 PM