The account was previously held by Ogilvy for the last 11 years

exchange4media Staff Jan 31, 2019 6:14 PM

Nayak currently heads operations under the Dentsu Aegis Network (DAN) umbrella for Posterscope (OOH), Brandscope (OOH), Ambient OOH, Hyperspace (Retail), InDeed (CSR Advisory) and C-LAB (Celebrity & Sports Management)

Sonam Saini Aug 21, 2018 8:56 AM

The companies launched a campaign portraying an ‘Amazing Kids Sale’ on Snapdeal that highlights stories of children at the hands of their traffickers

exchange4media Staff Jul 30, 2018 8:55 AM

Adidas Telstar 18

The core objective of the campaign is to build awareness, buzz and excitement around the tournament and to own conversations around the World Cup for Adidas

exchange4media Staff Jul 11, 2018 7:09 PM


The film looks slick and young, with a catchy track that captures the multiple situations from a youngster’s life and all through this, how Oppo F7 fits in to make the virtual moments even better.

exchange4media Staff Jun 9, 2018 8:56 AM

As part of the mandate, Happy mcgarrybowen will fuel the brand's aggressive growth plans through multi-dimensional communication campaigns across outdoor, digital and social media platforms.

exchange4media Staff May 22, 2018 12:48 PM

According to BARC data, the age group between 2-14 years accounts for 20 per cent of the total TV impressions, however, much of the content kids consume is on GECs or movie channels

Sonam Saini Apr 23, 2018 9:00 AM

To spread awareness about the long neglected cause, a digital version of the Chess game has been created wherein, the first player’s ‘Queen’ is designed to be ‘powerless’ and does not move at all while the second player's ‘Queen’ has all her powers, thus making the first player realise how difficult it is to win a game with the ‘Powerless Queen’

exchange4media Staff Mar 8, 2018 11:21 AM

Dentsu Webchutney had been entrusted in mid-2017 with the Digital, Social, creative & media buying mandate for Piaggio’s Vespa and Aprilia Brands in India

exchange4media Staff Jan 15, 2018 7:06 PM

Asia Pacific spend to hit US$8.1 billion increase as growth accelerates to 4.2%

exchange4media Staff Jan 12, 2018 1:19 PM

The highpoint of the report is that it garners information from decision- makers themselves which includes leading advertisers across domains, agencies and digital experts across different verticals

exchange4media Staff Jan 9, 2018 8:56 AM

To create digital properties for Aditya Birla Health Insurance and Aditya Birla Sun Life Mutual Fund

exchange4media Staff Jan 8, 2018 3:54 PM

dentsu X, an integrated media specialist from Dentsu Aegis Network, has roped in Arabinda Ghosh as Chief Strategy Officer. He will report to Roopam Garg, Chief Client Officer, dentsu X India and will be based out of Delhi

exchange4media Staff Jan 3, 2018 8:51 AM

Conceptualised by Dentsu Webchutney, ‘The Racist Cover’ campaign demonstrates the ill-effects of racism in a simple way. The campaign is supported by Culture Fox, an Indo-European community of art connoisseurs and travellers

exchange4media Staff Dec 9, 2017 8:40 AM

This report is their third launch from their latest property WATInsights, under its market research division, Recogn

exchange4media Staff Nov 28, 2017 8:49 AM

Facebook's two new brand measurement tools will compare brand lift across Facebook-only ads, TV-only ads or both types of ads

exchange4media Staff Oct 5, 2017 8:34 AM

Instagram Logo

As the user base grows to 800 million with 500 million monthly active users, Instagram is surely becoming a favourite with brands and advertisers

Ronald Menezes Sep 29, 2017 7:22 AM

Twitter has decided to double its character limit to 280. We spoke to a few experts to find out if this will attract more advertisers and marketers.

Ronald Menezes Sep 28, 2017 7:38 AM

Starcom Mediavest Group appoints Sue Frogley as Global Commercial Director

In the newly-created role, Frogley will work across all of SMG’s Global Network Clients, setting a strategic M&A vision and investment strategy. She joins SMG from Dentsu Aegis Media, where she was most recently President of Commercial Operations

exchange4media Staff Sep 20, 2014 1:34 PM

amanté appoints Isobar India as its social media agency

The win comes on the back of a multi-agency pitch. The account will be handled out of Isobar's Bangalore branch

exchange4media Staff Mar 19, 2014 7:45 AM