As generative tools fold shoots, adaptations and VFX into the creative desk itself, agency leaders are split on how much of the traditional production department will actually survive

Aryendra Khan Aug 14, 2026 8:53 AM

Tier-2 cities are no longer just execution hubs; they're emerging as idea generators and talent magnets, challenging the traditional dominance of metros in 2025

Aryendra Khan and Soumya Gawri Dec 31, 2025 9:33 AM

As creative agencies increasingly blur the lines between advertising and cinema, the industry debates whether this is a strategic evolution or a dangerous distraction from brand fundamentals

Aryendra Khan Nov 5, 2025 9:20 AM

Founder of Virtual Reality Films, Shivdasani has shot several ads with Sachin Tendulkar over the years for various brands like Pepsi, Gatorade, Reynolds and more

exchange4media Staff Mar 16, 2021 3:57 PM

In today's edition of e4m Creative Zone, we speak to Garima Khandelwal, CCO, Mullen Lintas on creativity in Covid times, executional barriers and more

Misbaah Mansuri Aug 7, 2020 8:39 AM

In the wake of celebs contracting the virus, experts from ad & entertainment industry will discuss the topic - 'Kabhi Health Kabhi Wealth: Ad Shoot Dilemma'

exchange4media Staff Jul 22, 2020 8:18 AM

Kawal Shoor & Navin Talreja, Founding Partners of The Womb on remote shoots through Zoom, client budgets and shining on through the storms

Misbaah Mansuri Jul 9, 2020 8:45 AM

The Association of Advertising Producers recently put together post-lockdown filming guidelines for commercial film production in India

Misbaah Mansuri Jun 23, 2020 7:49 AM