Tier-2 cities are no longer just execution hubs; they're emerging as idea generators and talent magnets, challenging the traditional dominance of metros in 2025

Aryendra Khan and Soumya Gawri Dec 31, 2025 9:33 AM

As creative agencies increasingly blur the lines between advertising and cinema, the industry debates whether this is a strategic evolution or a dangerous distraction from brand fundamentals

Aryendra Khan Nov 5, 2025 9:20 AM

Founder of Virtual Reality Films, Shivdasani has shot several ads with Sachin Tendulkar over the years for various brands like Pepsi, Gatorade, Reynolds and more

exchange4media Staff Mar 16, 2021 3:57 PM

In today's edition of e4m Creative Zone, we speak to Garima Khandelwal, CCO, Mullen Lintas on creativity in Covid times, executional barriers and more

Misbaah Mansuri Aug 7, 2020 8:39 AM

In the wake of celebs contracting the virus, experts from ad & entertainment industry will discuss the topic - 'Kabhi Health Kabhi Wealth: Ad Shoot Dilemma'

exchange4media Staff Jul 22, 2020 8:18 AM

Kawal Shoor & Navin Talreja, Founding Partners of The Womb on remote shoots through Zoom, client budgets and shining on through the storms

Misbaah Mansuri Jul 9, 2020 8:45 AM

The Association of Advertising Producers recently put together post-lockdown filming guidelines for commercial film production in India

Misbaah Mansuri Jun 23, 2020 7:49 AM