ac-brand

For AC brands, influencers play a key role: Jayant Balan & Pragya Bijalwan, Voltas

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Jayant Balan, Head RAC Business, Voltas Limited and CMO Pragya Bijalwan share how the brand is sharpening its marketing strategy for a new-generation buyer

Anushka Roy Choudhary and Shalinee Mishra Mar 9, 2026 9:33 AM

Virat Kohli dials up the heat on 'garmi' in Blue Star AC ads

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The campaign by VML aims to fortify Blue Star's position as the go-to solution for fast and high-performance cooling

e4m Staff Mar 26, 2025 3:18 PM

Daikin undertakes OOH campaign across major airports

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The campaign is aimed at leveraging airports as a key touch point as air travel surpasses pre-Covid levels, the company said

exchange4media Staff Apr 25, 2023 1:51 PM

Voltas’ Independence Day campaign honours the spirit of blue-collar workforce

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In the digital film #HumseDeshKiPehchaan, ground-level workforce shares the essence of being self-reliant and how it prepares them for the future

exchange4media Staff Aug 12, 2022 8:35 AM