<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum-media agency Audacity which is setting a new benchmark in audio creative solutions. <br><br> “Clients are looking for experiential solutions. They are not looking for radio or print. So if you can give them something that goes beyond radio, it works. Interestingly, a lot of agencies have been approaching us to make use of our expertise in radio,” says Abraham Thomas, CEO, Radio City.