BIG FM first radio network to offer online booking portal for advertisers: Abraham Thomas

BIG FM CEO Thomas talks about the BuyadsonBigFM.com, an advertising platform which is proving to be a saving grace for marketers during these tough times

e4m by Noel Dsouza
Updated: Apr 16, 2020 6:13 PM
Abraham Thomas BIG FM CEO

One of the biggest networks in the country, BIG FM 92.7's platform ‘BuyadsonBIGFM.com' has become a leverage point for advertisers in this unprecedented time. The digital medium is thriving amid the COVID-19 lockdown and the advertising platform will be a saving grace for marketers.

Abraham Thomas, CEO, Big FM spoke to e4m about the launch of BuyadsonBIGFM.com where brands can advertise directly on the digital platform.

Speaking about the idea behind the platform, Thomas remarked, “BuyadsonBigFM.com is a self-service platform for advertisers to book ads online, ensuring business continuity. Through its easy-to-use interface, advertisers can make requests for creative solutions and jingles; strategize media plans; place orders; and transact online. It features a dashboard for ad rates, invoices, broadcast certificates, etc., allowing advertisers to access a host of options at the click of a button.”

Thomas revealed that with major industries and businesses reeling under the effect of the global pandemic, embracing technology is the need of the hour. He commented, “With a host of challenges staring at us in the face, this is our way of staying ahead of the curve by adopting innovative solutions for operations to run seamlessly. This will be very useful particularly for the long tail clients of radio advertising.”

The leverage point at this moment of shifting to digital in this unprecedented time of the COVID-19 lockdown, According to Thomas, COVID-19 has affected the lives of millions around the world. Such has been the effect of the pandemic that its impact will remain even after the lockdown ends. “With the power of the digital medium known to all, it was a vital decision to have a portal that enables our advertisers and agencies to run a hassle-free business. Being completely in sync with our digital transformation journey, one that enhances our customer service, we are happy that our pioneering self-service portal will assist advertisers in such times”, shared Thomas.

Talking about BIG FM embracing technology to sustain the business flow in this dire situation, Thomas remarked, “Practicing social distancing from a very early stage, BIG FM, on 15th March, became the first radio station in the country to move completely to a remote working model that now sees all 58 stations across the nation operate life from the residences of our team. We were able to shift seamlessly on the back of our effective disaster management plans and in-built contingencies. Our RJs are doing their shows from their homes using their sound equipment systems connected via a VPN. Our business teams are also interacting with over 500 clients on a daily basis via video conferencing, messaging, email or phone calls. Our support teams are also equipped to service client requirements from multiple remote locations maintaining the highest level of sales servicing, creative solutions, scheduling, traffic, billing, and collections. Every morning we connect with the team for The BIG FM Morning Show called “Onward and Upward” on hangout where thought leaders both from within and from the industry provide context, share insights and ignite conversations preparing us for the new normal. We are certain that Buyadsonbigfm.com will further enhance our business and we look forward to some interesting collaborations and forging long-lasting alliances with our purpose-driven partners.”

Thomas commented that they have a few more plans in the offing, announcements about which will be done soon.

Thomas sharing why this platform will be a saving grace for brands and which sector of brands will benefit by adopting this modern-day digital services, said, “Buyadsonbigfm.com provides brands options to choose from city-specific to regional and national plans through different kinds of packages as per their requirements. Through the easy-to-use interface that enhances the customer experience, the platform enables advertisers a host of options from their computers. While countless brands across diverse sectors can reap in the benefits of adopting this digital service, we currently see the longtail SMEs benefiting the most from it.”

Thomas stating the process of buying ads directly on BIG FM and the booking of slots said, “There are different packages available for different kinds of bookings as per the advertiser’s requirement. Advertisers and agencies can book ads and make the resulting transaction online in order for them to run a hassle-free business. We are further adding to the immense value that the platform provides the advertiser through the many discounts and schemes on offer as well. In such times, it is important to help businesses run and keep the economy going so that societies can continue to function.”

Summing it up, Thomas said, “We are proud to say that we are the first radio network to offer an online booking portal for our advertisers. With the world moving towards rapid digitalization, our attempt is to make buying and booking ads an extremely convenient process for advertisers and brands across the country. As a leading and responsible brand in the industry, our attempt is to adopt and develop innovative solutions that benefit our stakeholders, partners, and advertisers.”

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