The 4-week long campaign, in collaboration with Sunday Mid-day and inext, encouraged listeners to to use one bucket of water every Sunday instead of showering

exchange4media Staff Jun 28, 2019 3:48 PM


The film is conceptualized by Ogilvy India team, made by Firecracker Entertainment and directed by Vishal Mangalorkar

exchange4media Staff Feb 26, 2019 6:41 PM


The TVC takes forward the brand’s ‘It’s Time to Switch’ campaign and will be aired across electronic and digital mediums

exchange4media Staff Jan 19, 2019 8:00 AM


Sachin Dingankar of Zydus Wellness shares the key features of a great content strategy, how the brand can exploit content marketing to its advantage and more

exchange4media Staff Aug 30, 2018 8:40 AM


A series of at least four to five films will play out across television and social media over the next few quarters

exchange4media Staff Aug 11, 2018 8:57 AM

Channel V to launch Gumrah season 4 with Abhay Deol as host?blur=25

Season 4 will be hosted by Abhay Deol, accompanied by a celebrity who will talk of a teen crime story that they have experienced or witnessed in the course of their lives. The one-hour show will showcase 13 episodes

exchange4media Staff Aug 23, 2014 9:37 AM