Recap: The Week That Was
Your weekly news roundup, a summary of some of the stories to keep an eye on
The week saw two major appointments in the industry. Vikram Sakhuja was appointed the chairman of IRS Technical Committee and Sejal Shah was named the Managing Partner and Head of Publicis Media Exchange. As Sakhuja took charge of the Technical Committee, MRUC said that IRS 2018 was on track.
During the week, exchange4media spoke to the CEO of Prasar
Bharti Shashi Shekhar Vempati who said they were trying to make their
revenues far more attractive.
Going ahead, we did some very interesting analytical stories such as a look at the changing trend in sports marketing where brands are now looking beyond cricket for sponsorships; and an analysis of the problems plaguing digital marketing training in India. Also, we did a detailed story on how margin pressure is pushing the industry to find a solution to ‘pitch discount rate’.
To read these stories, click on the links below:
Vikram Sakhuja appointed
Chairman of IRS Technical Committee
Sejal Shah named
Managing Partner and Head of Publicis Media Exchange
IRS 2018 on track, says
We are trying to make
our revenues far more attractive: CEO, Prasar Bharati
Brands looking beyond cricket
The problem with digital
Margin Pressures Push
Industry To Find Solutions To ‘Pitch Discount’ Issue
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