Recap: The Week That Was

Your weekly news roundup, a summary of some of the stories to keep an eye on

e4m by exchange4media Staff
Updated: Aug 18, 2018 8:55 AM

The week saw two major appointments in the industry. Vikram Sakhuja was appointed the chairman of IRS Technical Committee and Sejal Shah was named the Managing Partner and Head of Publicis Media Exchange. As Sakhuja took charge of the Technical Committee, MRUC said that IRS 2018 was on track.

During the week, exchange4media spoke to the CEO of Prasar Bharti Shashi Shekhar Vempati who said they were trying to make their revenues far more attractive.

Going ahead, we did some very interesting analytical stories such as a look at the changing trend in sports marketing where brands are now looking beyond cricket for sponsorships; and an analysis of the problems plaguing digital marketing training in India. Also, we did a detailed story on how margin pressure is pushing the industry to find a solution to ‘pitch discount rate’.

To read these stories, click on the links below: 

Vikram Sakhuja appointed Chairman of IRS Technical Committee
https://www.exchange4media.com/announcements/vikram-sakhuja-appointed-chairman-of-irs-technical-committee_91594.html

Sejal Shah named Managing Partner and Head of Publicis Media Exchange
https://www.exchange4media.com/marketing/sejal-shah-named-managing-partner-and-head-of-publicis-media-exchange_91582.html

IRS 2018 on track, says MRUC
https://www.exchange4media.com/media-print/irs-2018-on-track-says-mruc_91637.html

We are trying to make our revenues far more attractive: CEO, Prasar Bharati
https://www.exchange4media.com/mediatv/we-are-trying-to-make-our-revenues-far-more-attractive-ceo-prasar-bharati_91600.html

Sports Sponsorship: Brands looking beyond cricket
https://www.exchange4media.com/marketing/sports-sponsorship-brands-looking-beyond-cricket_91577.html

The problem with digital marketing training
https://www.exchange4media.com/digital/the-problem-with-digital-marketing-training_91619.html

Margin Pressures Push Industry To Find Solutions To ‘Pitch Discount’ Issue
https://www.exchange4media.com/spotlight/margin-pressures-push-industry-to-find-solutions-to-pitch-discount-issue_91580.html

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