Recap: The Week That Was

We bring you a round-up of the top stories making headlines this week

e4m by exchange4media Staff
Updated: Oct 13, 2018 10:28 AM
e4mRecap

This week, headlines were dominated by the #MeToo movement, which highlighted how pervasive the problem has become, with a focus on the media and advertising worlds. We also took a look at the way various brands are attempting to woo consumers during the festive season, with our Business of Festivals coverage. This past week also saw many interesting people and account movements making headlines:

See the links to for more:

#MeToo movement exposes the cracks in media and advertising worlds

https://www.exchange4media.com/marketing-news/metoo-movement-exposes-the-cracks-in-media-and-advertising-worlds-92433.html

With #MeToo exposé, entertainment business staring at Rs 500 crore loss

https://www.exchange4media.com/marketing-news/metoo-ad-women-collective-moots-independent-body-to-investigate-allegations-92462.html

Festive Advertising: Brand campaigns that are lighting up the screen this year

https://www.exchange4media.com/advertising-news/festive-advertising-brands-that-are-lighting-up-the-screen-this-year-92472.html

Donning Navratri ‘jackets', newspapers hopeful of a cheerful festive season

https://www.exchange4media.com/media-print-news/donning-navratri-jackets-newspapers-hopeful-of-a-cheerful-festive-season-92500.html

WPP retains activation business after Ford advertising review

https://www.exchange4media.com/advertising-news/wpp-retains-activation-business-after-ford-advertising-review-92440.html

Mindshare India wins new business worth Rs 1,100 crore in 9 months

https://www.exchange4media.com/advertising-news/mindshare-india-wins-new-business-worth-rs-1100-crore-in-9-months-92426.html

 

 

 

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