Mindshare India wins new business worth Rs 1,100 crore in 9 months
The agency won 30-plus new accounts, including Unilever digital business, SBI Life Insurance, Disney, Pharmeasy, Frankfinn, Mobiistar, Unibic and Hindware.
Mindshare, the largest media agency of GroupM, continues its growth on the back of winning new business summing up to Rs 1,100 crore in nine months of 2018.
Mindshare won 30-plus new accounts, including Unilever Digital business, SBI Life Insurance, Disney, Pharmeasy, Clubfactory, Intarem, IHG, Coverfox, Group SEB, Brussels Airlines, Urban Clap, Heritage Foods, Frankfinn, Mobiistar, Unibic, Hindware, Specmakers and Saloni Oil.
Along with these account wins, Mindshare India also crossed 200+ awards wins ytd 2018. This year, Mindshare took a strategic approach with focus towards emerging categories, markets and business models, the agency said in a statement. The process included a dedicated new business team of experts in category, strategy and project management.
Speaking on the account wins, Prasanth Kumar, CEO Mindshare South Asia, Africa and MENA, said, “2018 has been a very exciting and rewarding year for all of us at Mindshare. Every account win or bagging of an award is a milestone and motivates us to do better and exciting work for all our clients. Winning these from across our offices is what makes it even more special. To add to it, we are happy that all our disciplines including digital, integrated business have been able to contribute to this success. We feel humbled and encouraged with every win or appreciation received from our clients and it adds to the motivation for us to do more for our clients with stronger focus and services.”
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