e4mrecap: The Week That Was

A recap of the most important stories that you may have missed this week

e4m by exchange4media Staff
Updated: Sep 30, 2017 8:58 AM

The week gone by (September 25–29) saw several developments in the industry, the first of which was Twitter experimenting with a 280-character count, thus begetting the question—will this move benefit marketers? We threw a spotlight on IPL 2018’s robust revenue distribution model and analysed whether it would lead to a steep hike in team revenues. Mid-week saw exchange4media hosting the third edition of Media ACE Awards on September 25th, Monday in Mumbai to recognise Indian media agencies for their work and contribution to the industry. With Colors all set to launch the new season of popular reality show, Big Boss, Raj Nayak, the channel’s CEO, spoke to media about the challenges of re-inventing the format of the programme. In addition, Nadia Chauhan, Jt. MD and CEO, Parle Agro; Will Yang, Brand Director, OPPO and Yogesh Dutta, COO, CP Plus discussed their brand associations with Bigg Boss 11. The week ended with Hugh Hefner, founder of the legendary Playboy magazine, passing away at 91 on September 28, Thursday. exchange4media marked Hefner’s journey from publishing a magazine with ‘pornographic content’ to transforming it into a credible brand.

Here’s a recap: 
Is Twitter Pulling A One-Eighty By Introducing 280 Characters?


Media ACE'17: GroupM Wins Network Of The Year, Mindshare Bags Agency Of The Year Award

The Biggest Challenge Is To Reinvent Bigg Boss Every Year: Raj Nayak, CEO, Colors

Hugh Hefner (1926-2017): All Work, No Play

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