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The biggest challenge is to reinvent Bigg Boss every year: Raj Nayak, CEO, Colors

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The biggest challenge is to reinvent Bigg Boss every year: Raj Nayak, CEO, Colors

Bigg Boss Season 11 is just a few days away and the excitement in the audience is palpable. Raj Nayak, CEO, Colors; Nadia Chauhan, Jt. MD and CEO at Parle Agro; Will Yang, Brand Director, OPPO and Yogesh Dutta, COO, CP Plus, were present at a press conference along with Bollywood royalty Salman Khan in Mumbai on Tuesday evening. The brand custodians were excited and enthusiastic about their association with Bigg Boss and are looking forward to an exciting season ahead.

Raj Nayak, CEO, Colors, said, “It is that time of the year again when we launch the biggest show on Indian television and I feel this is more expensive than a Bollywood movie. Bigg Boss is going to be different this year and the biggest challenge is to reinvent and do something new every year. Another odd co-incidence is that those who don’t even talk to me throughout the year, call me around this time with requests to click a picture with Salman. The audience has given us love and support and we hope you continue to do so.”

Nadia Chauhan, Jt. MD and CEO, Parle Agro, said, “We associated with Bigg Boss last year and it is undoubtedly a great experience for us. Appy Fizz was able to win many hearts with this great association. With this show, we are very excited to come on board and look forward to the excitement of the neighbourly love this season.”

Will Yang, Brand Director, OPPO, said, “This is a wonderful show. We are the power sponsor and we look forward to keeping up the hype on the internet. Though we have been together for four years, this show has put in so many new elements which is commendable.”

Yogesh Dutta, COO, CP Plus, said, “This is the third year of our association and I strongly feel CP Plus and Bigg Boss are made for each other. You will see a lot of excitement with Bigg Boss this season and we will announce a new campaign where 'uppar wala' is also intelligent along with our regular 'uppar wala sab dekhta hai.'

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Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.