There is no woman more powerful than one who stands for integrity: Anuja Choudhary, Wizspk

Anuja Choudhary, Co-founder & Director of Wizspk, says PR and marketing space has witnessed a dynamic evolution, with more women shattering the glass ceiling in the past few decades

e4m by exchange4media Staff
Updated: Apr 3, 2020 2:00 PM
Anuja Choudhary

Young, agile and ambitious woman entrepreneur of today’s times, Anuja Choudhary launched Brandspk PR which gained momentum in a very short timespan in the lifestyle and consumer PR space. Marking a successful stint as an entrepreneur, she decided to partner with Wizcraft in launching a new PR firm, Wizspk Communication and PR Pvt. Ltd in 2012, to add to her accomplishments.

As the Co-founder, Director of Wizspk, Anuja Choudhary has headed various communication campaigns for leading brands across the spectrum and made a mark for herself in the communication industry.

In today’s edition of e4m's Women Achievers Series, we speak to Anuja Choudhary on her journey as an entrepreneur, work-life balance, gender biases in the industry and more.

Edited Excerpts:

Elaborate on your journey in the communication industry. What are your major learnings?

Enterprise nexus was my entry into the world of communication. My initial years with integral PR and Ogilvy got me working on campaigns for Coca-Cola, Cadbury and others that gave me a great perspective. Aspects such as crisis communication and reputation management attracted me. Thereafter, I led corporate communications and PR mandates for TV channels and music labels. Following which I embarked on my entrepreneurial journey.

For one, this industry is constantly in a state of flux. There are always challenges but within those challenges are the opportunities to evolve and grow.

What was the biggest turning point in your career? Any anecdote that you would want to share?

I suppose that would be launching of my first entrepreneurial venture BrandSPK Communication | PR. Watching it grow and become one of the credible names in the lifestyle and consumer PR space in merely 2 years was both an overwhelming and exhilarating experience.

One of the best takeaways I may offer to anyone, and especially, budding female entrepreneurs actually comes from Sheryl Sandberg. In ‘Lean In’, Sandberg suggests that we ask ourselves three important questions - “How can I do better?”, “What am I doing that I don’t know?” and “What am I not doing that I don’t see?”

Whenever I feel stagnant or in a conundrum, I ask myself these questions earnestly. I assure you answering them can be truly revelatory.

How do you balance professional life and personal life?

For me, there is no such demarcation between both. I believe in being present and true in each and every facet of my life, be it personal or professional. Besides, relegating roles such as - personal and professional, to me seems like separating sand from salt. Whether it’s working on a business plan or reading stories to my 15 months old - I enjoy both thoroughly. During particularly stressful times, I channel my creativity through painting and find it therapeutic.

Have there been any instances of gender bias in your career? If yes, how did it impact you?

Personally, I have never encountered any instance of gender bias in my career. The PR industry is usually women-led and female-dominated and over the past few decades, the PR and Marketing space has witnessed a dynamic evolution, with a lot more women shattering the glass ceiling. At WizSPK Communication | PR we believe in gender equality as a candidate is given his/her job role on the basis of their capabilities, knowledge of the industry and the work that they are ready to grasp.

Is there a pay gap in the industry? If yes, what could be the major reason behind it?

I would like to believe that our industry has been fair to both genders. WizSpk stays gender agnostic. We follow the principle of meritocracy and appoint and pay individuals based on their knowledge, credibility and zeal. We like to believe that our system of selection is quite symbiotic- we take into consideration what an employee can offer to our organisation and in turn, how we can mentor and help them grow in the industry.

What are the major challenges that women in the industry face? Any major hurdle that you have faced in the past?

I’m a strong proponent of the belief that all of us, regardless of gender, have equal opportunity to seek and achieve professional fulfilment in our lives. Careers for many women aren’t just a job, but a means to find a sense of structure and stability in their lives. Women are multi-faceted and shouldn’t be deprived of the ability to establish themselves and pursue their goals. I feel disheartened when I see talented professionals giving up on their careers due to personal obligations.

What is your message to women in the industry?

I would like to emphasise that there is nothing that one cannot choose to pursue. Be fearless. Keep learning and innovating. There is no woman more beautiful and powerful than the one who stands for integrity and strong wit.

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