‘I hope to be a changemaker and bring awareness on equal opportunities for people’
In this edition of e4m PR and Corp Comm’s ‘30 Under 30 series’, Rohit Kumar, Sr Executive - PR, Air Asia India, talks about podcasts becoming popular for keeping the narrative personal & impactful
The exchange4media PR and Corp Comm’s 30 Under 30 Awards identifies next-generation leaders in the PR and corporate communications industry. It honours some of the brightest professionals, entrepreneurs, game changers and achievers of the industry under the age of 30.
The ‘30 Under 30 series’ features the winners who share their experiences, trends they have observed in the domain and where they see themselves in the next five years.
In today’s series, we speak to Rohit Kumar, Senior Executive - Public Relations, Air Asia India
How does it feel to be recognised and honoured for your contribution to the industry?
It feels great to be a part of the coveted e4m 30 Under 30 PR and Corp Comm list. I am earnestly grateful for the recognition I have received for my work and proudly consider this as a mark of achievement. This could only be possible with the support of my mentors, colleagues and everyone who have been such an indispensable part of my journey and I promise to only get better at my work so that you can see me here for more such awards.
What are the key trends that you have noticed in the past year in the PR and Corp Comm domain?
In the last 2 years, due to the pandemic, the focus was on hand-holding your stakeholders and audience to help them transition to the new normal along with the brand’s journey. The dynamics of PR have mutated into something more than just a communication channel. Now it is all about building resilience through your communication planks and establishing PR as a business-critical need to strike a chord with your audience. The need to tell truthful and authentic stories that are purpose-driven will continue to spearhead a brand's communication strategy. Digital PR will continue to make waves, with podcasts being one of the most preferred modes of keeping the narrative personal, easy to consume and impactful.
What is one industry lesson/ experience that you will carry with you throughout your career?
Being ‘kind and respectful’ to people around you is an underrated quality that everyone must embody. When I started my PR journey without any formal education in PR, I was blessed to have mentors who had been very patient and kind in their equation with me. My experience with them has shaped me into an individual who goes out of his way to make newcomers in the industry feel welcomed. Years ago, someone believed in me and I owe it to them to make others realise their potential too, if I could, while we all continue to grow, foster, learn, contribute and adapt to the burgeoning landscape of communication.
Where do you see yourself in the next five years?
Having spent most of my career in communications, I have recently embarked on a journey towards 'sustainability', to widen my portfolio and horizons. Being a firm believer of Diversity & Inclusion, I am hoping to be a changemaker in this field and bring about more awareness on equal opportunities for people that goes beyond colour, gender, sexual orientation and other social markers of society. In due course of time, to sum up, I see myself as a successful Comms and Sustainability professional continuing to live by my philosophy of life - existence with a purpose.
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