‘I look forward to helping my team & my organisation grow in sync’

In today’s edition of e4m PR and Corp Comm’s ‘30 Under 30 series’, Chitranshi Saxena, Client Servicing Exec, Simulations Public Affairs Management Services, talks about her win, industry trends & more

e4m by exchange4media Staff
Published: Jul 26, 2022 10:01 AM  | 4 min read
Saxena

The exchange4media PR and Corp Comm’s 30 Under 30 Awards identifies next-generation leaders in the PR and corporate communications industry. It honours some of the brightest professionals, entrepreneurs, game changers and achievers of the industry under the age of 30. 

The ‘30 Under 30 series’ features the winners who share their experiences, trends they have observed in the domain and where they see themselves in the next five years.

In today’s series, we speak to Chitranshi Saxena, Client Servicing Executive, Simulations Public Affairs Management Services Pvt. Ltd.

Excerpts:

How does it feel to be recognised and honoured for your contributions to the industry?

Firsts one’s are always special, whether it is a recognition or a paycheck. I feel tremendous being a part of the 30 under 30 this year. I am highly grateful to the jury and team E4M for this award. I always prefer to say that I might not have many years of experience, but I can count on the kind of experience I have attained in this little but significant span. I have worked on various verticals to check my interest - from being an intern back in 2019 to managing a team in 2022 - I have grown a little every day and have bagged this recognition. I have no godfather in the industry and I am the sailor of my own ship therefore I am extremely grateful to the mentors who have stepped into my life and became a beacon of growth in my career. I am a firm believer in ‘safar khubsurat hai manzil se bhi’. Thus, after an energetic kickstart in my career, I intend to keep walking on a similar path.

What are the key trends that you have noticed in the past year in the PR and Corp Comm domain?

  • Though content will always remain the KING, the industries are turning towards different elements rather than sticking to the old-school tricks. Pandemic made us realise the importance of digital existence, and brands started leveraging that medium through digital coverages, articles, releases, etc. Brands are now focused on building an online presence to reach their audience successfully.

 

  • Lately podcasts have turned out to become an important part of PR. I have chased down a Spotify podcast opportunity for one of my clients and the results were commendable.  The possibilities in podcasts are endless - every domain can have its own kind of podcast - if a PR professional is missing out on this trend, they can surely explore it and garner greater visibility.

 

  • Influencer Marketing - I feel Influencer marketing has become equally prominent in giving the audience a first-hand and trustworthy experience of the brand. This trend has literally opened gateways for brand growth and social visibility. Many brands are now trying to win over the confidence and trust of their audience via influencer marketing.

What is that one industry lesson or experience that you will carry with you throughout your career?

Way back in 2019 I was scared to my veins while making pitch calls, but one incident changed everything and boosted my confidence immensely. I always remember a pitch call with one of the senior journalists, where his words changed my entire perception of looking at the industry. I would like to quote him “Chitranshi please start respecting your profession - it's good that you’re soft-spoken - but please respect your job first. We both are into parallel industries helping each other in bringing out the best of stories”.

Where do you see yourself in the next five years?

Undoubtedly bagging more awards and recognition, and of course, applying for the 40 Under 40. But on a serious note, I would like to grow my knowledge pool extensively and eventually start working for dignified brands. I also look forward to helping my team incessantly and helping my organisation grow in sync with them. Thirdly, giving a free hand and encouraging the newbies in achieving their set goals.  

The content in this section is curated by the PR and Communications team. For any feedback kindly write to karan.bhatia@exchange4media.com.

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