Rohit Kumar joins India News Communications as COO

Prior to this, Kumar has worked with organisations like Zee Media, Aaj Tak and News World India as Head of Marketing

e4m by exchange4media Staff
Updated: Feb 17, 2020 2:44 PM

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Rohit Kumar

Rohit Kumar joins India News Communications Limited as COO and he will be responsible for the overall growth of the organisation. He will be entitled to conduct all the viable B2B, B2G and B2C marketing activities to make sure that the organisation achieves the set goals and maintains consistency throughout.

He has previously worked with PHD Chamber of Commerce and Industry, an apex national industry association, in the capacity of the Director (Media, Special Projects/Mega Programs, Bidding/Tendering, States and Young Business Leadership Forum).

 His prior experience while working for the leading media houses in India include Zee Media, Aaj Tak and News World India as Head of Marketing.

 As record, he has credited for building 11 leading media brands and leadership for Zee Media, Aaj Tak and News World India just after their launch; he has strategized for media localisation leading to 100+ million viewers and doubled the revenue through robust and multilayered marketing and managed spread of brands across diverse markets, in both mass and premium segments.

Rohit Kumar armed with over 18 years of experience in Marketing especially Brand & Product Management, Profit & Loss, Events, Media Management, Concept selling, Conceptualisation & Pitch for Mega Campaigns/Programs through bidding and pitching, Product Launch & Revamp, Government Relations, Business Development, Research and Alliances. He has been at the forefront of various high-value programs, events and initiatives in India resulting in creating better value for the stakeholders for the brand.

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