Card Mila Kya? Ranveer Singh asks with folded hands
Ranveer Singh came on board as Kotak Mahindra Bank’s brand ambassador in June 2018 and is the face of its #IndiaInvited campaign
Published - 13-November-2018
If you have crossed certain key areas across Mumbai you just can't miss hoardings of Bollywood star Ranveer Singh with folded hands, asking, "Card Mila Kya?" And no, he is not talking about his wedding card. With Singh's wedding to longtime girlfriend Deepika Padukone just around the corner, this ad by Kotak Mahindra Bank first needs applause for its impeccable timing. What the bank has done is featured its brand ambassador Singh in its limited edition debit cards.
The celebrity image debit card, a first-of-its-kind in the country, gives the bank's customers and fans of the actor the option to choose from six images of the Bollywood star. The card will be available for customers to order for a limited period till December 31, 2018.
Puneet Kapoor, Senior Executive Vice President, Kotak Mahindra Bank, said, “This limited edition debit card gives Ranveer Singh’s legion of fans a fantastic opportunity to own a personalised card featuring the actor. We are very conscious of the fact that our customers have diverse interests and our approach at Kotak is to offer a range of exclusive, customised and innovative products and services that provide both emotional and transactional value to our customers.”
The OOH duties are being handled by Kinetic India and Madison OOH. This teaser campaign in Mumbai has been executed by Madison OOH.
Ranveer Singh came on board as Kotak Mahindra Bank’s brand ambassador in June 2018 and is the face of its #IndiaInvited campaign. The campaign champions inclusive banking and features people from all walks of life, across age, gender, profession, religion, physical appearance, including an acid attack survivor, among others, alongside Singh.
The Singh-featured debit card is linked to a savings account which comes with a number of benefits including up to 6 per cent p.a. interest. In addition, customers get a host of attractive offers/discounts on the debit card across a select set of merchant establishments and ecommerce sites. Furthermore, based on their card spends, customers also stand a chance to meet the superstar.
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