Laqshya Solutions partners with Ola for 'Ola Auto' OOH campaign

The promotional campaign is being run simultaneously on social media and by way of strategically placed billboards in key cities

e4m by exchange4media Staff
Updated: Mar 29, 2017 7:59 AM

Laqshya Solutions has partnered with Ola for the recently unveiled OOH campaign to promote the category ‘Ola Auto’ across key markets like Bengaluru, Chennai, Hyderabad, and Pune.

Auto rickshaws are one of the country’s most affordable and widely used modes of transport and Ola has made them more accessible by incorporating them on their platform. Along with getting a ride hassle free from the comfort of their homes, consumers also get the option to ride the Ola Auto cashless by paying using Ola Money. The promotional campaign is being run simultaneously on social media and by way of strategically placed billboards in key cities.

Laqshya Solutions has partnered with Ola for the campaign with a view to amplify impact using outdoor hoardings. The strategy was to create impactful visibility across key locations identified based on traffic flow, travel patterns of the target consumers and popular congregation clusters within the identified cities.

Speaking on the campaign’s success, Mudit Shekhawat, Sr. Director - Marketing at Ola, said, “Auto rickshaws are one of the widest spread and frequently used modes of transport in the country across both tier 1 and tier 2 cities. By incorporating them on Ola’s robust platform, we are hoping to make auto rides for our consumers that much more comfortable, convenient, and hassle-free. We are committed to our mission of building mobility for a billion Indians, by enabling access to a wide range of mobility options including auto rickshaws on the Ola app.”

“Our primary aim through this unique campaign was to bring in more affordability for Ola Auto users, especially for a short commute. We are happy to partner with Laqshya Solutions who realized the essence of the campaign and faultlessly executed the same giving us essential visibility,” he added.

Commenting on the opportunity to be associated with the brand, Naresh Bhandari, Vice President, Laqshya Media Group, said, “We are delighted and extremely proud to have executed this amazing campaign for Ola. They are one of the most energetic and innovative companies to be associated with and the current campaign is another path-breaking revolution in the way we commute. Ola has been constantly offering the very best to consumers and this, is definitely one of the best offerings by them. It’s a challenge to reach out to the TG that has been chased by different youth-centric brands, so we devised a different strategy to make the brand’s core offering a hit by being there at all possible congregations pertaining to travel needs.”

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