ZEE5 tops entertainment platform charts in Bangladesh, Sri Lanka & Pakistan
The success comes within a month of ZEE5 launching the campaign #Sharethelove
Published - 06-February-2019
ZEE5 has climbed to the top of charts of entertainment platforms in Bangladesh and Sri Lanka and is No. 2 in Pakistan. This is within a month of it launching the campaign #Sharethelove.
ZEE5 has become the fastest growing OTT platform across these markets and as Amit Goenka, CEO, ZEE International and Z5 Global puts it, “We intend to replicate this winning streak across the globe.”
ZEE5 offers 1,00,000 hours of Indian Movies, TV Shows, News, Videos and exclusive Originals, across 12 languages. It offers audiences in Pakistan and Bangladesh a range of relevant content, including Hindi and Bengali originals like ‘Rangbaaz’, ‘Kaali’ and the upcoming ‘Sharate Aaj’, original movies like ‘Aranyadeb’ and ‘Tigers’, and digital premieres like ‘Namaste England’.
ZEE5 also offers a range of Tamil content to Sri Lanka, including popular shows from ZEE Tamil like ‘Sembaruthi’, ‘Yaaradi Nee Mohini’ and ‘Poove Poochoodava’, and ZEE5 Originals like ‘Sigai’, ‘Kallachirupu’ and ‘America Mapillai’. Also available is the upcoming Tamil Original movie ‘D7’, along with a range of content dubbed in Tamil, including recently launched original ‘Rangbaaz’.
Amit Goenka, CEO, ZEE International and Z5 Global said, “Bangladesh, Pakistan and Sri Lanka are high priority markets for us as we start our phased rollout globally, given the huge affinity for our content in these markets. Becoming the No.1 platform in these markets in such a short period of time is great news, and we’re extremely happy to see such a strong response for ZEE5 here.”
Archana Anand, Chief Business Officer - ZEE5 Global said, “We are beyond excited to get to this leadership position so soon into our launch. This only reaffirms our decision to prioritise these markets. We have also closed out some huge business partnerships which we will shortly announce. It’s heartening to see ZEE5 win over hearts, one country at a time.”