Star Plus retains leadership spot in urban market: BARC week 48
Zee Anmol continues to lead both overall and rural market this week
Published - Dec 6, 2018 3:09 PM Updated: Dec 6, 2018 3:09 PM
Zee Anmol continued to lead the overall market with 873 million impressions, followed by Zee TV on the second slot with 761 million impressions and Star Bharat on the third spot with 734 million impressions, according to Broadcast Audience Research Council (BARC) India Week 48 data.
Zee Anmol’s Kumkum Bhagya bagged the first slot with 14.8 million impressions followed by Zee TV’s Kundali Bhagya and Kumkum Bhagya on second and third spot with 12.6 million impressions and 12.327 million impressions. Colors’ Naagin-3 slipped to number four from the second slot with 12.325 million impressions. Star Bharat’s Radhakrishn stood at number five with 11.2 million impressions.
Hindi GEC Urban
Star Plus retained its leadership position this week with 507 million impressions followed by Zee TV on the second slot with 468 million impressions and Sony Entertainment Television on the third slot with 432 million impressions. Colors and Star Bharat stood at number four and five with 384 million impressions and 366 million impressions respectively.
Colors’ Naagin 3 continued to dominate the list of top five programmes in the urban market with 8.1 million impressions. Zee TV’s Kundali Bhagya bagged the second spot with 8 million impressions followed Sony Entertainment Television’s Indian Idol on third spot with 7.6 million impressions. Zee TV’s Kumkum Bhagya grabbed fourth spot with 7.5 million impressions whereas Star Plus’ Kulfi Kumar Bajewala stood at number five with 7.2 million impressions
Hindi GEC Rural
Zee Anmol continued to lead the rural market with 708 million impressions, followed by Sony Pal on the second spot with 450 million impressions and Star Utsav on the third with 423 million impressions. Star Bharat and Dangal TV stood on the fourth and fifth positions with 368 million and 356 million impressions, respectively.
Zee Anmol’s Kumkum Bhagya continued to lead the list of top five programmes with 12.4 million impressions followed by Mahek on the same channel with 8.5 million impressions on second slot and Dangal TV’s Ramayan stood on three with 7.5 million impressions. Zee Anmol’s Ek Main Aur Ek Tu and Sony Pal’s Taarak Mehta Ka Ooltah Chashma bagged fourth and fifth spots with 7.15 mn and 7.10 million impressions respectively.
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