Sony acquires exclusive media rights for Rugby World Cup 2019

The tournament will be held in Japan from September 20 to November 2 and will be telecast in India live on the SONY TEN 2 channels and VOD service SonyLIV

e4m by exchange4media Staff
Updated: Sep 17, 2019 3:22 PM
sony pictures

Sony Pictures Networks India Private Limited (SPN) has acquired the exclusive media rights for Rugby World Cup 2019 from the Rugby World Cup Limited (RWCL).

The tournament will be held in Japan from September 20 to November 2 and will be telecast in India live and exclusive on the SONY TEN 2 channels and livestreamed on SPN’s premium video on demand (VOD) service, SonyLIV.

The terms of the deal include exclusive television and digital rights across India, Pakistan, Bangladesh, Afghanistan, Nepal, Bhutan, Maldives and exclusive pay television and digital rights for Sri Lanka.

The Rugby World Cup is the world’s most prestigious rugby tournament and sees participation from the top rugby teams in the world. Held every four years, the 2019 edition of the Rugby World Cup is the ninth edition of the tournament and will see 20 teams playing 48 matches across 12 venues in Japan for the Webb Ellis Cup.

Participating nations include defending champions New Zealand, Ireland, England, Wales, South Africa, Australia, Scotland, France, Fiji and Argentina amongst others.

Rajesh Kaul, Chief Revenue Officer, Distribution and Head - Sports Business, Sony Pictures Networks

India Private Limited, said, “It is our endeavour to showcase marquee international events to our viewers and Rugby World Cup 2019 is the most prestigious rugby tournament in the world. Sony Pictures Networks India was the official broadcaster of the Rugby World Cup 2015 and we received a very encouraging response from viewers across the country. Rugby as a sport is extremely engaging to watch and has a dedicated following in India which makes it the perfect addition to our sports offerings.”

Brett Gosper, Chief Executive Officer, World Rugby, added, “We are delighted to announce our partnership with Sony Pictures Networks India to broadcast the Rugby World Cup live in a number of territories across the Indian subcontinent, which is such an exciting and important region for the future growth or our game. In India alone we have witnessed unprecedented interest in rugby being ignited in this country of 1.3 billion people and a great sense of momentum building, as demonstrated by the record breaking turn out and political support for the Rugby World Cup Trophy Tour last year. It was fantastic to see that rugby in India is being embraced by players and fans from all backgrounds and social classes, in keeping with World Rugby’s ethos of a game for all. Thanks to the hard-working efforts of World Rugby’s partners in Asia Rugby and Rugby India the platform is set for the first Rugby World Cup in Asia to be a game-changer for the sport in this region, and I’m sure that the coverage of Japan 2019 provided by Sony Pictures Networks India will inspire many new players and fans.”

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