Regional TV: Viewership soaring, but not ad rates

Industry insiders say that while the boost in viewership in the regional genre has definitely led to a hike in ad volumes, ad rates leave much to be desired.

Sonam Saini 18-October-2018


Regional is the new national is something that everyone is talking about. Language channels are making their presence felt and the buzz is that they will drive the next wave of growth in television. But while the regional success story has become the talk of the town and opened up new opportunities for broadcasters and advertisers, there is a general feeling that ad rates in the segment have not really matched up with the growth.

Industry insiders say that while the boost in viewership has definitely led to a hike in ad volumes, ad rates leave much to be desired.

Ravish Kumar, Head - Regional Entertainment, Viacom18, contends that regional TV is showing all positive signs and ad rates are going up for channels depending on the market and the growth in viewership.“Regional will definitely drive the growth. If given a choice, people would chose to watch quality content in their language,” he says.

“It's really great to have BARC as it helps bring advertisers’ interest. But monetization is a turf fight among advertisers, broadcasters and agencies and this battle will never end. However, if at the end of the day, you are delivering high ratings, you are much more cost-effective. So yes, ad rates are going up depending on the market and year-on-year growth in viewership,” adds Kumar.

Amit Shah, Cluster Head - Regional Hindi Speaking Markets (RHSM), ZEEL, feels that if broadcasters deliver on their promises made to viewers and advertisers, ad rates for them will start to grow. “The regional space is promising. We already have seven channels in Hindi speaking regional space and they are doing well. All the trends are moving in right direction and my belief is that if a broadcaster is delivering on the promise it made to the viewers and therefore the advertisers, the rates will also start to grow up. It is moving in the right direction,” says Shah.

Putting a number to the argument, Spatial Access CEO Vineet Sodhani says that while ad volumes have moved up in the range of 20-40 per, ad rates have gone up by mere 10-12 per cent.

“Not only regional GECs, there is a lot of traction in regional movies, music and news as well and ad volumes have moved up. But ad rates are not moving in similar fashion. I can say that ad volumes have gone up in the range of 20-40 per cent across genres, but ad rates have grown by only 10-12 per cent,” says Sodhani.

Even this 10 per cent growth in ad rates is not for all, says a senior media planner. It is limited to few top channels who are in the position to command such as hike.

“Rates are not really increasing in regional markets. Some individual vendors may have taken the increase. The rates might have moved up by 5-10 per cent, but it is only for the top players,” the planner said.


There are several factors that decide the ad rate that a channel would command. It is not simply decided by agencies or advertisers or broadcasters. Ad rates depend on certain benchmarks such as CPRPs (cost per rating points), ERs (effective rates) or the competition in the market.

Explaining the dynamics, Sujata Dwibedy, Executive Vice President, Carat India, Dentsu Aegis Network, says, “With each market having multiple channels, the rates are not set by the agencies or advertisers, but by the benchmarks-- CPRPs (cost per rating points) or ERs (effective rates), competition in a market and the contribution of a particular market to the overall India market. Other factors such as GRPs (gross rating points) also play a role,” says Dwibedy.

So, with so many factors at play, Dwibedy feels that there is little scope for a newly launched channel to beat the ratings of the existing channels immediately and command a good ad rate. She advises, “New channels must initially price its slots slightly lower than other channels in that space. This will ensure that they figure in the plan of the advertisers. Once established, they can ask for an increase in ad rates.”

But she cautions, “However, the market benchmarks get stabilised and set for the advertisers, so it is very rare that channels can demand anything higher. While audiences may be happy watching the content, agencies and advertisers don’t believe in breaking benchmarks. And so new channels have to go through the full cycle of establishing itself and carving its niche to at least demand what the leaders in the market charge. It is rare that they would be able to charge very high rates in the beginning.”

Nevertheless, it might not be completely impossible for a new channel to command better than average ad rates. According to Neel Kamal Sharma, COO-Buying, Madison World, if programmes of a new channel become top shows of that market, it is likely that the channel can get better average ad rates.

“When a new channel is launched in any market, both broadcaster and advertisers expect it to attract new viewers due to differentiated content, which could possibly lead to an increase in the total viewer base in that market. That’s why apart from new content, these launches are backed by huge multi-media marketing plans. If the new channel adds significant new viewers to the total viewer base of that market and some of its programmes become top shows of that market, it is likely that the channel can get better average ad rates as compared to other existing channels,” says Sharma.

“Given a choice, people would chose to watch quality content in their language,” as pointed out by Ravish Kumar. Also, television in India has the highest reach. And from a CPT (cost per thousands) perspective, it is the cheapest media. These reasons fuel the interest of broadcasters and advertisers in the regional genre and probably explain the recent spurt in the launch of several new channels such as Sony Marathi, Zee Malyalam and Colors Kannada.

The launch of new channels and a wave of popular reality shows being adapted for regional audiences has led to a 32 per cent increase in language viewership in 2017. The Star TV network re-launched its Telugu bouquet of channels in June 2017 under the Star Maa umbrella, with fresh branding and shows. The increasing demand for regional content was further affirmed by Star deciding to telecast the regional feeds of IPL in 2018. The result was a 22 per cent increase in the viewership of IPL in regional markets in 2018.

According to BARC India data, regional language viewership has witnessed a massive boost over the last two years. Bhojpuri witnessed 134 per cent increase, followed by 125 per cent for Assamese, 89 per cent for Oriya, 81 per cent for Gujarati, 68 per cent for Marathi, 55 per cent for Bengali, 52 per cent for Kannada, 34 per cent for Punjabi, 23 per cent for Hindi, 18 per cent for Telugu and 17 per cent for Tamil.

Also, advertising on regional language channels has witnessed an increase this year compared to the last year. The number of insertions in Bhojpuri channels increased by 54 per cent, followed by Bangla channels which saw a growth of 39 per cent, and Tamil channels with 22 per cent increase.  


In February 2018, Viacom 18 entered the Tamil GEC market with Colors Tamil. At the time of the launch, the channel was available across 11 million households in Tamil Nadu and had 22 hours of weekly original content. Later, the network also announced the launch of a movie channel for the Kannada market.

In FY’18, regional and Hindi GECs continued to be the leading genres in terms of advertisement expenditure. However, AdEx on Hindi GECs declined by 9 per cent in FY18 as compared to an increase of 5.4 per cent in the AdEx on regional channels, outlining the overall growth of the regional market in India.

Partha Dey, COO, Dishum Broadcasting Pvt Ltd (a free to air Bhojpuri GEC), says, “Ad rates are definitely going up and we can see the spike. In markets like Bihar and Jharkhand, the rates are improving by each passing day. Also, if you are a national broadcaster and are ranked among the top few, you can demand higher rates from national advertisers. The rates are also based on your operational year in the market.”

Krishna Kumar, Consultant at Kerala Vision, adds, “Various factors such as content of the channel, positioning of the channel in the market and placement in the network decide the rates. Ad rates also vary from market to market. Many regional channels, especially in the south, is based on a combination of perception and relationship than numbers. But for the same channels, revenue from the national market is more on the basis of numbers such as GRP vs CPRP, reach, programme performance, etc. 

“An increase in the ad rate is possible with a better channel/ programme performance and the perception of the channel,” he added.

(With inputs from Neethu Mohan)

Sonam reports on the broadcast media and Out of Home (OOH) industry. She has worked across television and cable industry, and in the past has written for travel and lifestyle magazines.

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DSPORT to telecast marquee European tour events in India

The association tees-off with the live broadcast of the Abu Dhabi HSBC Championship scheduled from January 16-19, 2019

exchange4media Staff 13 hours ago


DSPORT, a premium sports channel of Discovery Communications, will broadcast live marquee events from the European Tour 2019, Europe’s premiere and one of golf’s strongest professional tours featuring some of the world’s top professional golfers.

The association tees-off with the live broadcast of the Abu Dhabi HSBC Championship scheduled from January 16-19, 2019. 

The first tournament as part of the Rolex Series, the Abu Dhabi event will feature top golfers of the world like world number two and three Dustin Johnson and Brooks Koepka in a strong field.

Apart from Shubhankar Sharma, who became the first Indian to win the prestigious European Tour Rookie of the Year award last year, other top Indian golfers like Anirban Lahiri, Gaganjeet Bhullar and SSP Chawrasia among others can now be seen in live competition action throughout the year.

Hero MotoCorp, who already have golf legend Tiger Woods as their ambassador, and also present the Hero World Challenge Golf as well as the Hero Golf Challenge Events  and the Hero Indian Open, will be the on air live telecast Partner on DSport.

One of the richest golf tours in the world, the top 19 tournaments of the 2019 season present a total prize money of $35mn with the DP World Tour Championship scheduled for November in Dubai, carrying a whopping $8mn prize purse.

Eight other tournaments will carry a purse of $5mn or more in prize money.

Among other top names of the golfing world who can be seen in live action besides those mentioned will be the likes of Rory McIlroy, Henrik Stenson, Sergio Garcia, Ernie Els and Thongchai Jaidee among others.

European Tour - Details of Top 19 Tournaments to be telecast on DSport are -

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DD Free Dish e-Auctions to resume based on new policy

eAuctions will now be based on a differential pricing to be determined by the genre (language) of channels. The auctions will take place on annual basis only

exchange4media Staff 23 hours ago

DD Free Dish

Prasar Bharati CEO Shashi Shekhar on Tuesday evening announced that DD Free Dish will be resuming e-Auctions to allocate DTH slots based on a revised policy. However, the date of the auction is yet to be announced.

In a series of tweets Shekhar highlighted the key aspects of the new policy. Shekhar said that a key consideration of the new policy was “to increase the diversity of content available on DD Free Dish and to expand its reach across India especially within the non-Hindi speaking states.” 

This new policy “aspires to increase diversity of content by providing for low entry price points - differential genre based pricing for MPEG2 slots and invitational pricing for MPEG4 slots,” he added.

He said that the new policy “makes it attractive for channels from a cash flow standpoint through better payment terms. This will ease the burden on channels while lowering the entry barrier for channels.”

Here are the highlights: 

  • e-Auctions will be based on a differential pricing to be determined by the genre (language) of channels. Private broadcasters desirous of carriage on DD FreeDish will have to declare the same to be eligible to bid in eAuctions.
  • e-Auctions will be held on annual basis for all vacant unreserved slots to ensure a stable bouquet of channels.
  • To lower the entry barrier for genres (languages) that are currently under represented on DD Free Dish the differential pricing for slots is split into 5 disparate buckets as opposed to the 2 buckets based on which eAuctions were previously held.
  • Different Genres (languages) have been grouped within these 5 buckets with differential reserve pricing for slots in respective buckets.
  • To promote the new DD Free Dish authorised Set Top Boxes the new policy also envisages invitational pricing for channels to also take up MPEG4 slots in addition to the existing MPEG2 slots.
  • The new policy also provides for reservation of MPEG4 slots for further regional channels of Doordarshan to have a dedicated satellite footprint. These stations/kendras currently operate in terrestrial mode in several states.

The Ministry of Information and Broadcasting had suspended the e-auctioning of slots for DD Freedish in October 2017. The concern was that private broadcasters are harnessing the reach of Freedish to earn ad revenue. 

Typically, Doordarshan conducts an e-auction multiple times a year to grant vacant channel slots on DD Freedish to private broadcasters. During the last such e-auction in July 2017, Doordarshan earned Rs 85.10 crore and awarded 11 slots to private broadcasters. 

DD Free Dish DTH Platform according to latest market estimates has a base of 30 million households across India which is a significant rise over earlier estimates of about 22 million. Currently, DD Free Dish offers 72 channels and 39 radio channels. There were plans to this to 250 by the end of March 2018. 

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ZEEL Q3FY19 results: Consolidated advertising revenue grew by 21.7% YoY

During the quarter, ZEEL’s EBITDA grew by 26.9 per cent YoY to Rs 7,543 million

exchange4media Staff 1 day ago


Zee Entertainment Enterprises Limited (ZEEL) and its subsidiaries announced the unaudited consolidated financial results for the quarter ended Dec 31, 2018. For the third quarter of FY19, ZEEL reported consolidated revenue of Rs 21,668 million. Earnings Before Interest, Tax, Depreciation and Amortization (EBITDA) was Rs 7,543 million with an EBITDA margin of 34.8 per cent. PAT for the quarter was Rs 5,624 million.  

Subhash Chandra, Chairman, ZEEL said, “India is poised to remain one of the fastest growing economies in the world. Decline in crude oil prices and rationalization of GST rates will further boost the economy and help maintain the growth momentum in consumption. Even in M&E space, content consumption is growing at a brisk pace across mediums. This trend along with macroeconomic tailwinds will drive growth in both advertising and subscription revenues. We have delivered yet another quarter of strong performance across all our businesses. ZEE5 is scaling up in line with our expectations and is on course to become India’s number one digital entertainment platform.” 

Punit Goenka, Managing Director & CEO, ZEEL said, “I am really pleased with our performance this quarter which further strengthens our position as India’s leading entertainment content company. While our television business continues to consolidate its number one position, ZEE5 is quickly establishing itself as one of the leading digital entertainment platforms in the country. ZEE5 has already become the biggest producer of Indian content amongst the digital platforms and the content offering will multiply going forward. Our expanding list of partnerships with telecom operators and players in the digital eco-system, coupled with innovation in pricing, will make ZEE5 accessible to a wider audience.”

“With the launch of our Malayalam channel, Zee Keralam, ZEEL now has the widest footprint in country in terms of the languages covered. It will help us further consolidate our network share. Advertising outlook for the industry looks upbeat and we aim to outpace the industry growth on the back of our growing network share. After much delay, TRAI’s tariff order is now set to be implemented across the country next month. I reiterate that this is a positive step for the industry in the long term and will be beneficial for everyone. While it will take some time for the new system to settle, we are working with all our partners for its smooth implementation,” added Goenka. 


  • Total revenue for the quarter was Rs 21,668 million, growth of 17.9 per cent YoY. The growth was driven by the strong performance of broadcast business. 
  • During the quarter, ZEEL’s consolidated advertising revenue grew by 21.7 per cent YoY to Rs 14,626 million. The 20.6 per cent growth in domestic advertising revenue YoY to Rs 13,719 million was driven by the continued strong performance of television business and aided by the emerging digital business. The advertising demand continues to be strong across categories, reflecting positively on the advertising growth outlook. International advertising revenue grew by 40.2 per cent YoY to Rs 907 million due to stronger traction in Europe, US and APAC region.
  • Subscription revenue for the quarter was Rs 6,185 million, growth of 23.3 per cent YoY. Domestic subscription revenue grew by 28.6 per cent YoY to Rs 5,192 million. International subscription revenue was Rs 993 million. 
  • EBITDA for the quarter grew by 26.9 per cent to Rs 7,543 million and EBITDA margin stood at 34.8 per cent. 
  • ZEE5 continues its strong growth recording 56.3 mn MAUs in the month of December, growth of 36 per cent over the last 3 months.  
  • ZEEL further strengthened its position as the #1 television entertainment network with an allIndia viewership share of 20.2 per cent. 
  • Zee Keralam and Zee Keralam HD launched in Kerala market making ZEEL the biggest television network with presence in 9 Indian language markets. 

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Network18 Q3FY19 results reported 18% YoY jump in EBITDA

TV18 reported a 41% YoY jump in operating EBITDA to Rs 115 crores in Q3FY19

exchange4media Staff 1 day ago

Network 18

Network18 Media & Investments Limited and TV18 Broadcast Limited today announced its results for the quarter ended December 31, 2018. 

Network18 reported an 18 per cent YoY jump in operating EBITDA to Rs 88 crores in Q3FY19, despite continuing investments into recent launches Colors Tamil and Colors Kannada Cinema. Operating revenue rose 20 per cent YoY led by advertising tailwinds, successful movies like ‘Andhadhun’, and healthy growth in subscription income. Operating leverage drove profitability, especially led by continued strong performance of regional channels across both our news and entertainment portfolios.  

TV18 Broadcast Limited reported a 41 per cent YoY jump in operating EBITDA to Rs 115 crores in Q3FY19, despite continuing investments into recent launches Colors Tamil and Colors Kannada Cinema. Operating revenue rose 22 per cent YoY led by advertising tailwinds, successful movies like “Andhadhun”, and healthy growth in subscription income.  

Adil Zainulbhai, Chairman of Network18, said, “Regional content consumption continues to see robust growth across all parts of the media industry that we play in, whether broadcasting or digital; and straddling news, entertainment and film. We continue to invest in digital with an eye on the future. We are extending our powerful brands across geographies, business models and mediums, to create the most compelling portfolio of properties in the opportunity-laden Indian media sector.”

Zainulbhai added, “TV18 has further solidified its leadership in as the top news player in the country, and our fast-growing entertainment portfolio is expanding our offerings as well as its core operating margins. Regional content consumption continues to be a key driver of growth across the board. We intend to continue investing to capture whitespaces and emerge as a leading, pipe-agnostic player in the broadcasting space.”


The industry ad-environment was buoyant during the past quarter, though ad-spends were more concentrated around festive season and strong properties than previous years. 

Broadcast subsidiary TV18 posted 22 per cent revenue growth on a comparable basis
- Growing ad-spends in regional channels (news, led by regional elections; and entertainment, driven by rising consumption and value-perception) was a consistent theme for the TV18 channel portfolio. 

- Subscription revenue for our entire bouquet grew 13 per cent YoY. Compelling bouquets have been created and advertised along with a-la-carte channel pricing, as per the new TRAI tariff order which promises to increase transparency in the broadcast value-chain. 

News bouquet (20 channels) cemented its #1 position, with TV18’s viewership share in news rising to a highest-ever 11.5 per cent:

- News revenue grew at a robust 16 per cent. Regional news revenue grew 27 per cent YoY led by the viewership share of regional news cluster rising further to 6 per cent, vs 2.5 per cent two years ago.  

- Hindi News channel News18 India solidified its #2 ranking, emerging as the primary engine of growth. The overall English news genre continued to face pressure. 

- Business news channels maintained top positions amidst choppy markets.  
Regional News losses have shrunk 68 per cent YoY to Rs 9 Cr: Rise in Government/ election-related ad spends substantially pruned gestation losses of 8 regional channels launched over FY15-17. Active cost control and efficiencies of scale also played a key role in reducing the drag. 
Entertainment bouquet (Viacom18’s 31 channels + AETN18’s 4 infotainment channels) is #3 amongst national players, with share of entertainment viewership maintained at 11.2 per cent:

- Entertainment portfolio revenue grew 23 per cent YoY. As stated in previous quarters, some high value-and-impact Hindi GEC programming at Viacom18 was strategically shifted from H1 to H2, to coincide with market-appetite. This has resulted in improved topline growth, and has expectedly also partially limited the margin-expansion for the quarter. The Movie production and distribution revenue under Viacom18 motion pictures was Rs 106 Cr, versus a low base of Rs 20 Cr in Q3FY18.  
(restated for current structure of ownership) Q3FY19 Q3FY18 Growth 9mFY19 9mFY18 Growth Consolidated Operating Revenue (Rs Cr) 1,524 1,267 20% 3,885 3,430 13% Consolidated Operating EBITDA (Rs Cr) 88 75 18% 200 134 49 per cent)

- Regional entertainment channels continued their viewership and monetisation improvements across most of our geographies. 

Business-as-usual margins continued to rise: Entertainment EBITDA includes operating loss of Rs 31 Cr on account of new initiatives - Colors Tamil (launched in mid-Q4FY18) and Colors Kannada Cinema (launched in late-Q2FY19). Adjusting for operating losses of these new initiatives (i.e. launches made over past 4 quarters), BAU margins for Entertainment grew to 8.3 per cent from 6.4 per cent in Q3FY18. Entertainment EBITDA also encapsulates investments into projects planned for launch in coming quarters, as well as properties that were launched more than 1 year ago but are still under gestation. 

Network18 digital content properties reach 24 per cent of total news consumption audience:

- Network18’s digital revenues from prime properties MoneyControl, News18 & Firstpost grew 27 per cent YoY to Rs 45 Cr in Q3. Other businesses including content production and print dragged overall revenue growth. 

- Operating margin fell due to investments in revamp and extension of MoneyControl and Firstpost brands. While MoneyControl took initial steps to venture into transactions (mutual fund distribution) with the launch of MC Transact; Firstpost will soon be extended to discerning Print audiences through a weekly news-edition. 

- Cricket portal CricketNext (#3 portal in India) was relaunched with a dedicated app. 

- Traffic on Regional News content on rose 55 per cent, indicating the rising strength of the brand and the tailwinds in vernacular consumption in digital too, alongside broadcasting.

Leading entertainment ticketing platform BookMyShow entered into Live event production with world’s largest live entertainment company Cirque Du Soleil with their newest production show ‘Bazzar’. The show which was held for the first time in India in Nov-Dec18 at Mumbai & Delhi got an overwhelming response. 
The scheme of arrangement for the merger by absorption of wholly-owned direct and indirect subsidiaries of Network18 and TV18 with the respective parent has been approved by the National Company Law Tribunal (Mumbai bench). The scheme has become effective from November 1, 2018, the appointed date being April 1, 2016. Accordingly, comparatives have been restated to include the financials of the transferor companies. The income-tax provision for the current quarter and nine months ended December 31, 2018 includes the impact of merger. 

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Marvel HQ, the TV channel for your all-day superhero fix

Marvel HQ, a first-of-its-kind TV destination for all things Marvel

exchange4media Staff 22 hours ago


Disney XD, the children's television channel belonging to Disney India Media Networks, has a new avatar. The channel has been rebranded to Marvel HQ, the first-ever Marvel branded television destination in the world. Marvel HQ, an HD channel, is set to go live on January 20.  

“We believe it was time to have a home for all things Marvel. Marvel, which is now a pop-culture phenomenon does very well across every single age group and geography. We see this in the response we get to our theatrical releases, consumer products, and television series as well. Hence, the birth of Marvel HQ,” said Devika Prabhu, Executive Director, and Head- Product, Media Networks, Disney India. She said that the idea was to create and curate a special Marvel experience for the viewers.  

About 40% of Marvel HQ’s programming will be dedicated to Marvel’s super-heroes, villains, and their epic adventures. “We have animation series such as Ultimate Spider-Man, Avengers Assemble, Hulk and the Agents of SMASH, Guardians of the Galaxy, etc.” The big tentpole events for this channel will unfold during the summer, just in time to catch the attention of children in the age group nine and above. “In the summer we will introduce four new series: Marvel Future Avenger, a new series on Black Panther (Black Panther’s Quest), Marvel Rising: Secret Warriors, and Marvel Disk wars,” said Prabhu. In addition to the Marvel animation series, Marvel movies will also reside at Marvel HQ. 

The promise of this channel is going to be “action, adventure, and content that reinforces Marvel brand values,” said Prabhu explaining how the content and programming on the channel will see a shift following the rebranding. “All the content on the channel will focus on optimism, heroism, friendship, and teamwork which are all Marvel brand values. Whatever content we get that complements our Marvel brand values is what we will schedule on the channel,” Prabhu added. For example, shows like Pokemon, Big Hero 6, Digimon, and Beyblade which are not part of the Marvel universe but have the same themes as Marvel content will be broadcast on the channel. 

Prabhu said that turning Disney XD into Marvel HQ does not limit the scope of the channel and its programming. “The content and characters in the Marvel universe are already appealing to a large audience,” she said. 

Marvel HQ will have multiple audio feeds in four languages - English, Hindi, Tamil, and Telugu. “We will have the same series available in these four languages and I do not think any other channel can make that offering right now.”
While Marvel HQ is first being offered in India, this model will be replicated elsewhere depending on the market demand in other geographies. “Marvel HQ fits very well with the plan that The Walt Disney Company has for Marvel in India. It gives us another extension to reach out to our consumers on Marvel.” 

And finally, Prabhu says that the advertisers’ interest in this channel matches the typical excitement people have for Marvel. “Whenever we approach our partners for any association for Marvel we always have a great response,” she said. 


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South TV channels line up special programmes for Pongal 

Blockbusters like ‘Saamy 2’, ‘VadaChennai’ to be part of the festive line-up

Neethu Mohan 1 day ago


The South Indian TV channels have arranged a visual feast for the audience for Makar Sankranti, also known as Thai Pongal in Tamil Nadu. 

Vijay Television has an array of programmes starting right from 6.30am with ‘Saravana Meenkashi VS Raja Rani- The Pongal War’, a cookery show. 

The channel will also broadcast blockbuster movies, Vikram and Keerthy Suresh starrer ‘Saamy 2’. ‘Pariyerum Perumal’, one of the sleeper hits of 2018, will also be telecast on Tuesday.

On 16th January, an entertainment show ‘Mamiyar Marumagal’ will be broadcast on Vijay Television. A talk show by actor Sivakumar on Tamil actor Shivaji Ganeshan ‘Sivakumarin Shivaji Oru Sagaptham’ will also be telecast. 

Dhanush starrer gangster film ‘VadaChennai’, ‘Kadaikutty Singam’, romantic comedy ‘Manam’ are few other movies that will be aired on Vijay Television as part of the Pongal celebrations. 

Zee Tamil has also lined up special programmes for Pongal. Tamil techno-thriller ‘Irumbuthirai’ will be aired on the channel on Tuesday. 

World Television Premiere of Vijay Sethupathi starrer ‘Junga’ will also be telecast on Zee Tamil. Super hit movies like ‘Kolamavu Kokila’ and ‘Mersal’ will too be broadcast on Zee Tamil. 

Tamil GEC market leader Sun TV also has lined up a festival feast for the audience. They will be broadcasting Dhanush-Kajol starrer ‘VIP-2’, Vishal starrer ‘Sandakozhi -2’ and other special programmes for Pongal.

Neethu reports on media, marketing and advertising industry. In the past she has reported on start-ups, education and health sector for over 6 years.

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Starry Nights 2. Oh! premieres tonight on Zee Café HD

Zee Café’s new show involves celebs like Ranveer Singh, Alia Bhatt, Katrina Kaif, Aamir Khan, Amitabh Bachchan, Karan Johar, Rajkumar Rao among others along with their BFFs revealing many secrets

exchange4media Staff 3 days ago

Ranveer singh Zee Cafe

English entertainment channel, Zee Café, brings an exciting line-up of Bollywood stars sharing glimpse of their blockbuster journey with host Komal Nahta on a new chat show - Starry Nights 2. Oh! 

The show will witness the best of Bollywood stars along with their go-to person spilling the beans and revealing anecdotes that we never knew of. Find out which of your favourite stars was a Bollywood fanatic since their childhood and who had an Oh! moment at school. 

From Ranveer Singh’s craziness to Alia Bhatt’s secrets, from Katrina Kaif’s bets to Aamir Khan’s journey of becoming an actor and much more stories from celebrities like Amitabh Bachchan, Karan Johar, Parineeti Chopra, Taapsee Pannu, Arjun Kapoor, Kareena Kapoor, Bhumi Pednekar, Vidya Balan and Rajkumar Rao.

Shaurya Mehta, Business Cluster Head – Premium channels, ZEEL said, “India being a Bollywood loving nation, cannot have enough of it. Starry Nights 2. Oh! is that weekly dose of entertainment which will allow our audience to have a sneak peek into their favorite celebrity’s life. Zee Café, known to televise the best of fresh content, is always on a search to showcase the finest entertaining shows. With many A-lister celebrities appearing on the show, it is sure to have a great take home for the audience. We are kick starting 2019 with a bang and the content line up along the year is only going to get more exciting. We continue to look forward to providing our audience with a wide variety of entertainment in the months to come.”

The show will have various twists and turns with the quickie round where the guests will answer an enthralling and sometimes baffling set of questions; guests will also engage in a fun quiz, competing with their bestie for a crown. The best answers for the tricky questions will take away the crown. 

Keeping in line with its proposition, Zee Café has chalked out an extensive marketing campaign on their digital and on-air platforms. Urban Clap is the associate sponsor, and Jean-Claude Biguine is the gifting partner on the show for print and radio contests.

The show will make its debut on January 13 at 10 pm on Zee Café and will be on air every Sunday same time.

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Zee Kannada leads in Kannada GEC category

Continuing to hold the leadership position in the Urban market for the last 12 weeks, Zee Kannada has now earned the distinction of being the leader for the first time in the last 13 years

exchange4media Staff 6 days ago

Zee Kannada

As per the BARC weekly data (Urban + Rural) for the first week of the year 2019, Zee Kannada has claimed the top position in the Kannada market with a total of 415 million impressions; 171 million impressions in the urban market, 244 million impressions in the rural market, with robust growth across its prime-time fiction shows. Continuing to hold the leadership position in the Urban market for the last 12 weeks, Zee Kannada has now earned the distinction of being the leader for the first time in the last 13 years.

Taking to the challenge of reaching the market leader position, Zee Kannada has secured 260 million impressions in its prime-time band, with its top shows including ‘Yaare Nee Mohini’, ‘Paaru’, and ‘Brahmangantu’. The channel has also secured leadership position across its prime-time slots in the Non-Fiction shows such a SRGMP15 & Drama Juniors 3. 

Commenting on the ratings, Raghavendra Hunsur, Business Head of Zee Kannada said, “I am glad to congratulate the Zee Kutumba on kick-starting the year with a well-deserved celebration on achieving our goal of securing top honours in the Kannada GEC spacel. With the channel’s recently refreshed brand image, Zee Kannada has grown by leaps and bounds on the back of curating interesting concepts, storylines, and our success stands testimony to our steadily strengthening relationship with our viewers. We are extremely thrilled to be the number one Kannada general entertainment channel for the first time in the last 13 years and humbled by the overwhelming support of our partners and ardent viewers.”

Source: BARC India

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BARC Week 1: Star Plus’ ‘Star Screen Awards 2019’ the most watched show in Urban market

Among channels, Zee Anmol continued to lead overall and rural markets, and Star Plus retained the top position in the urban market

exchange4media Staff 6 days ago


Zee Anmol continued to lead the overall market with 823 million impressions. Star Plus took the second spot with 670 million impressions while Zee TV slipped to third slot with 648 million impressions according to Broadcast Audience Research Council (BARC) India Week 1 of 2019 data.

In the top five programme category, Zee Anmol’s ‘Kumkum Bhagya’ bagged the first slot with 14.4 million impressions, followed by Star Plus’ ‘Star Screen Awards 2019’ at the second spot with 11.8 million impressions. Sony Entertainment Television’s ‘Super Dancer Chapter 3 Auditions’ and ‘The Kapil Sharma Show’ took third and fifth spot with 11.1 million and 10.5 million impressions, respectively. Zee TV’s ‘Kundali Bhagya’ takes the fourth spot with 10.9 million impressions.

Hindi GEC Urban

Star Plus retained its leadership position this week as well with improved 470 million impressions. Sony Entertainment Television also maintained its second spot in 439 million impressions. Colors climbed to third spot with 401 million impressions while Zee TV slipped to fourth spot with 392 million impressions. Star Bharat held on to the fifth spot with 316 million impressions.

Star Plus’ ‘Star Screen Awards 2019’ grabbed the top spot in the programme category with 9.1 million impressions. It was followed by Sony Entertainment Television’s ‘The Kapil Sharma Show’ and ‘Super Dancer Chapter 3 Auditions’ with 8.1 million and 7.6 million impressions, respectively.

Zee TV’s ‘Kundali Bhagya’ slipped to fourth spot with 6.7 million impressions and Colors’ ‘Bigg Boss’ took the fifth spot with 6.2 million impressions.

Hindi GEC Rural

Zee Anmol too continued to lead the rural market with improved 663 million impressions. Star Utsav climbed to second spot with 373 million impressions while Sony Pal slipped to third spot with 371 million impressions. Dangal TV and Rishtey retained its fourth and fifth positions with 363 million and 337 million impressions, respectively.

 Zee Anmol’s ‘Kumkum Bhagya’ continued to lead the list of top five programmes with 11.8 million impressions, followed by Dangal TV’s ‘Ramayan’ on the second slot with 8.1 million impressions. Zee Anmol’s ‘Mahek’ climbed to third spot with 7.5 million impressions while Zee Anmol’s ‘Ek Main Aur Ek Tu’ slipped to fourth spot with 7 million impressions. Sony Pal’s ‘Taarak Mehta Ka Ooltah Chashma’ retained its fifth spot with 6.5 million impressions.

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enba 2018 recognises the best in Television News

enba 2018 jury meet will be chaired by Dr. Kiran Karnik, Former President, NASSCOM, along with other members from the media, corporate and political arenas

exchange4media Staff 6 days ago

enba 2018

The 11th edition of enba 2018 News Broadcasting Awards and NewsNext Conference 2019, recognises the best in television news and rewards broadcasters and industry leaders. The event is scheduled for February 16 in New Delhi NCR.

The awards were formulated in 2008 with the objective of recognising the best in television news and to reward broadcasters and industry leaders who are responsible for shaping the future of Television Broadcasting in India and honour the people who make this industry what it is. 

The news broadcast ecosystem is one of the most dynamic places to be, with the business of news in a state of continuous evolution. The NewsNext Conference 2019 will offer a unique opportunity to be part of discussions on several significant topics such as Media Business Model in the New Era and many more. 

The enba 2018 News Broadcasting Awards are chosen by an elite jury. The jury looks at every entry, debates and deliberates over the worthiness of the entry to finally decide if it makes the cut to win a coveted enba. 

The 2019 enba jury will be chaired by Dr. Kiran Karnik, Former President, NASSCOM. He will be joined by 23 other jury members from the media, corporate, and political arenas. 

The jury members are: Annurag Batra, Chairman & Editor-in-Chief, exchange4media Group and BW Businessworld; Arif Mohammad Khan, Former Cabinet minister, The Union of India; Manish Tewari, Former Union Minister of State & Minister of Information and Broadcasting; Pradeep Guha, Managing Director, 9X Media; HK Dua, Indian Journalist & Diplomat, Former Member of Parliament (Rajya Sabha); Sukumar Ranganathan, Editor, HT; Balbir Punj, Columnist & Former member of Parliament; Shravan Garg, Senior Journalist; Alok Mehta (Padmashree), Former President, Editors Guild of India (EDI); Sambit Patra, National Spokesperson, BJP; CVL Srinivas, Country Manager, WPP India; Probal Ghosal, Director, Amar Ujala; Dr. Himadri Das, Director General, International Management Institute (IMI); Kulmeet Bawa, Managing Director, India & South Asia, Adobe; Sanjay Jha, National Spokesperson, Indian National Congress; Ghanshyam Tiwari, National Spokesperson, SP; Shazia Ilmi, Spokesperson, BJP; Raghav Chadha, National Treasurer & National Spokesperson, AAP; Amit Wadhwani, Managing Director, Sai Enterprises; Subodh Narain Agrawal, Founder & Chairman, Euromax; Deepa Gahlot, Columnist, Critic and Author; Deepak Verma, Former CEO & MD, AVIVA Life Insurance; Madan Bahal, Co- Founder & MD Adfactors PR; Parul Soni, Co - founder & Managing Partner, TTC; Sunil Alagh, Founder & Chairman, SKA Advisors; Bhuvan Lall, Author & Filmmaker, Former Secretary General IBF; and Dr Aruna Sharma, Former Steel Secretary.

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