Guest Column: Ssharad Alwe, MD of UPDATE Advertising says the era of mass is over, this is the era of many 'mini Indias', each hyperlocal and hyper-targeted

Ssharad Alwe 11-January-2019

Industry insiders say that while the boost in viewership in the regional genre has definitely led to a hike in ad volumes, ad rates leave much to be desired.

Sonam Saini 18-October-2018

Regional channels are more profitable and the economy of scale is helpful for a group entity to be viable in the long run, says Kartikeya Sharma

Shree Lahiri 23-May-2012